Search results
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Longchamp
Avery, Jill; Junker, Tonia; Beyersdorfer, DanielaCase HBS-316086-EMarketingLongchamp's Le Pliage is one of the fashion world's most successful products, a cultural icon across the globe. But managing the low priced, nylon handbag is challenging as Longchamp tries to move its brand upmarket into higher priced, luxury leather goodStarting at €8.20
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Barilla SpA (A) (Spanish version)
Hammond, Janice H.Case HBS-603S20Service and Operations ManagementBarilla SpA, an Italian manufacturer that sells to its retailers largely through third-party distributors, experienced widely fluctuating demand patterns from its distributors during the late 1980s. This case describes a proposal to address the problem by implementing a continuous replenishment program, under which the responsibility for determining shipment quantities to the distributors would shift from the distributors to Barilla. Describes su...Starting at €8.20
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The Transit Point Experiment (Spanish version)
Hammond, Janice H.; Kelly, MauraCase HBS-615S09Service and Operations ManagementMerloni Elettrodomestici is a leading Italian manufacturer of domestic appliances. In 1986, an exposition for Merloni customers is scheduled at its Milano regional warehouse. During the two-month period preceding the event, when the warehouse must be free of inventory, the company conducts a "transit point" experiment. Each day, a truckload of products from the company's central warehouse is sent to Milano, where it is immediately transferred to ...Starting at €8.20
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Lotus F1 Team (Spanish Version)
Thomke, Stefan; Trichakis, Nikolaos; Lenhardt, Jerome; Beyersdorfer, DanielaCase HBS-619S11Service and Operations Managementretention of high performing individuals, response to disruptive technological changes, and regulatory design in competitive environments.Starting at €8.20
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ChemBright, Inc. (Spanish Version)
Hammond, Janice H.Case HBS-604S11Service and Operations ManagementChemBright es una pequeña empresa de nueva creación dedicada a la fabricación de productos químicos de uso doméstico de marca privada. La compañía vende sus productos a cadenas de supermercados en el área de Nueva Inglaterra. Su estrategia se basa en una ventaja de costos basado en la logística significativos. Las decisiones de los casos primarios son: 1) cómo la empresa debe responder a una guerra de precios iniciada por un fuerte competidor, y ...Starting at €8.20
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Bang & Olufsen: la innnovación impulsada por el diseño
Beyersdorfer, Daniela; Austin, Robert D.Case HBS-117S02Service and Operations ManagementUna empresa de éxito, reconocido mundialmente por el exquisito diseño de los productos electrónicos de consumo, se esfuerza por integrar mejor diseño de software en sus procesos de diseño de productos físicos tradicionales para satisfacer las demandas de un mundo post-iPod. Detalla el proceso de Bang & Olufsen "impulsada por el diseño de la innovación", que funciona de manera muy diferente que en los procesos de desarrollo de productos de muchas ...Starting at €8.20
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Longchamp (Spanish version)
Avery, Jill; Junker, Tonia; Beyersdorfer, DanielaCase HBS-317S06MarketingLongchamp's Le Pliage is one of the fashion world's most successful products, a cultural icon across the globe. But managing the low priced, nylon handbag is challenging as Longchamp tries to move its brand upmarket into higher priced, luxury leather goods. How much should Longchamp focus on Le Pliage versus its leather handbags? How should the subbrand be distributed, merchandised, priced, and promoted? How does Le Pliage both contribute to and ...Starting at €8.20
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Where Is Advertising Going. Into 'Stitials (Spanish version)
Rayport, JeffreyArticle HBS-F0805AMarketingIt's high time to shift our focus from the "avails" in media content to those in consumers' lives - that is, where, when, and how people might be receptive to relevant commercial messages.Starting at €8.20
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Preserve the Luxury or Extend the Brand (HBR Case Study)
Beyersdorfer, Daniela; Dessain, VincentArticle HBS-R1101X-EMarketingMany luxury brands are able to command high prices because of their excellent quality, solid reputation, and limited availability. But it can be tricky both to maintain that cachet and continue to grow if the next generation of consumers is completely priced out of your market. Fictional winemaker Chateau de Vallois, a traditional estate with centuries of experience in producing luxury wines, faces that dilemma and is now considering whether to l...Starting at €8.20
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Bonuses in Bad Times (HBR Case Study and Commentary)
Beyersdorfer, Daniela; Dessain, Vincent; Ton, ZeynepArticle HBS-R1207R-ELeadership and People ManagementIt's 2008 and Spanish food retailer Superado is on course to miss its financial targets. According to company policy, this means that Superado should withhold all bonuses for the year. But the company has an unbroken tradition of paying out bonuses and treating its workforce well--and it enjoys low staff turnover and high productivity as a result. In this fictionalized case study, based on a Harvard Business School case by Zeynep Ton and Simon Ha...Starting at €8.20