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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Method: Sustainable Design for the Home as Corporate Strategy
Larson, Andrea; York, JeffCase DARDEN-ENT-0094-EEntrepreneurshipThis minicase is one of 10 in a series written to illustrate the business benefits companies realize through adopting sustainable business strategies. Method is a successful startup firm in San Francisco that has made sustainable design principles a guiding force its strategy. Unlike other firms, however, Method sells its products on performance, price, and aesthetics; health and environment are simply built into the design from the outset. Backe...Starting at €8.20
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Shaw Industries: EcoWorx and Cradle-to-Cradle Innovation in Carpet Tile
Larson, Andrea; York, JeffCase DARDEN-ENT-0095-EEntrepreneurshipThis is a minicase, one of 10 in a set of short cases written to illustrate the business benefits companies realize through adopting sustainable business strategies. This minicase documents the technology and systems innovations behind Shaw's successful introduction of closed loop recyclable carpet tiles (EcoWorx), a disruptive innovation in the flooring industry.Starting at €8.20
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Corporate Greenhouse Gas Accounting: Carbon Footprint Analysis
Larson, Andrea; Teichman, WilliamTechnical Note DARDEN-ENT-0113-EEntrepreneurshipStakeholder climate change actions worldwide have prompted companies to measure their greenhouse gas emissions and reduce their carbon footprints by decreasing energy and fuel use. In the process, they are cutting costs, decreasing exposure to severe weather, reducing energy vulnerability, and potentially opening up revenue sources for carbon credit sales in the emerging markets for carbon trading. This note is effective in MBA, undergraduate and...Starting at €8.20
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Sustainability and Innovation: Frameworks, Concepts, and Tools for Product and Strategy Redesign
Larson, AndreaTechnical Note DARDEN-ENT-0138-EEntrepreneurshipThis technical note introduces the concepts and terms entrepreneurial innovators use in addressing sustainability. It explores the evolution of such terms as sustainable development, environmental justice, earth systems engineering, sustainable science, the Natural Step framework, industrial ecology, and biomimicry. It also explores how paradigms are created and replaced.Starting at €8.20
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B Corporation: A New Sustainable Business Model
Meier, Mark; Larson, AndreaTechnical Note DARDEN-ENT-0155-EEntrepreneurshipThis note provides background on a new certification process for B Corporations that enables companies to assess, compare, and protect the sustainability practices they integrate into corporate strategy. B Corporation status explicitly acknowledges stakeholder strategies and helps companies preserve triple bottom line accountability when and if they are sold/acquired.Starting at €8.20
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REI: Sustainability Strategy and Innovation in the Outdoor Gear and Apparel Industry
Larson, Andrea; Meier, MarkCase DARDEN-ENT-0162-EEntrepreneurshipMany companies view financial variables independently from ecological and social variables. Is it possible to hold one's organization equally accountable for financial performance and social responsibility? This field-based case is suitable for MBA and undergraduate courses or modules in sustainability and innovation, ethics, and corporate social responsibility. For REI, an outdoor gear and apparel manufacturer, the challenge lies in how to expan...Starting at €8.20
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Ducati: En busca de la magia (A)
Mitchell, Jordan; Cassiman, BrunoCase DG-1507Innovation and Change, StrategyA principios de 2006, Federico Minoli, consejero delegado del fabricante italiano de motocicletas Ducati, se plantea diferentes opciones estratégicas. Tras haber liderado la compañía durante una importante fase de reorientación entre 1996 y 2001, Minoli observa que los ingresos de Ducati se han estancado entre 2002 y 2005, por lo que está concibiendo un plan para "relanzar" Ducati que pretende presentar a los inversores para recabar su apoyo con ...Starting at €8.20
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Pentagram: el oficio del diseño
Mitchell, Jordan; Prats, Mª JuliaCase E-88Corporate Governance, Entrepreneurship, Leadership and People ManagementA finales de 2004, John McConnell, líder no oficial de Pentagram, preparaba ya su jubilación que tendría lugar en la primavera de 2005. Pentagram es una empresa de diseño multidisciplinar formada por 19 socios repartidos en cinco oficinas (Londres, Berlín, Nueva York, San Francisco y Austin), y es considerada como la "Rolls Royce del diseño" por el resto de las empresas del sector. El crecimiento de la compañía se basa en la incorporación de dise...Starting at €8.20
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Michael Eisner at Disney
Mitchell, Jordan; Miller, PaddyCase DPO-61-ECorporate Governance, Leadership and People ManagementThis case deals with a proven successful leader in entertainment (Michael Eisner) in a time of leadership crisis. At the time of this case, Eisner is managing an internal and external revolt. Students must unearth the key points of Eisner's leadership, including how he manages people, his communication ability, his propensity to risk taking and his track record in developing other leaders. In looking at Eisner's leadership, students will have t...Starting at €8.20