Search results
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Coke and Pepsi in 2010 (Spanish version)
Yoffie, David B.; Kim, ReneeCase HBS-713S14StrategyCoke and Pepsi in 2010' case examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. The most intense battles of the cola wars were fought over the $74 billion CSD industry in the United States, where the average American consumes 46 gallons of CSD per year. In a "carefully waged competitive struggle," from 1975 to the mid-1990s, both Coke and Pepsi had achieved average annual growth of around 1...Starting at €8.20
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Korea: After the 1997 Financial Crisis (Spanish version)
Alfaro, Laura; Di Tella, Rafael; Kim, ReneeCase HBS-708S17EconomicsExamines what happened to Korea after the 1997 financial crisis and the implementation of the IMF-mandated reforms imposed on Korea as conditionalities to the country's emergency loan package.Starting at €8.20
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Cumberland Metal Industries (C): Model Year 1979 Negotiations with Beta Motors (Spanish Version)
Shapiro, Benson P.; Cline, Craig E.Case HBS-518S26MarketingDiseñado como un caso (b) la clase lado de salida después de la discusión de la (A) y.Starting at €5.74
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Olympia Machine Company, Inc. (Spanish Version)
Cespedes, Frank V.; Shapiro, Benson P.Case HBS-709S04MarketingEl equipo de dirección de un proveedor de equipos industriales está debatiendo método para compensar los vendedores de la compañía. Diferentes ejecutivos han ofrecido diferentes alternativas al método actual de salario fijo más los gastos. Cada opción tiene diferentes implicaciones para la estrategia de negocios, organización, sistemas de control, y los requisitos de gestión de ventas. Como resultado, el caso plantea cuestiones y análisis pertine...Starting at €8.20
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HTC Corp. in 2009 (Spanish Version)
Yoffie, David B.; Kim, ReneeCase HBS-711S12Strategycon sede en Taiwán HTC Corp. había convertido en el cuarto mayor fabricante de teléfonos inteligentes del mundo para el año 2009. CEO Peter Chou era extremadamente orgullosos de los logros notables que su compañía había hecho durante los últimos 12 años desde que comenzando como un fabricante desconocido de PDA para otras empresas. Sin embargo, Chou se enfrentó a varias decisiones con el fin de mover la compañía hacia adelante. La competencia por...Starting at €8.20
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Transformación de Corea Inc.: crisis financiera y reforma institucional
Alfaro, Laura; Kim, ReneeCase HBS-714S13EconomicsCorea del Sur, como una de las economías asiáticas "tigres", se transformó en el 11 del mundo y la mayor economía de los principales exportadores en 1996, emergiendo de ser uno de los países de ingresos más bajos de la región de la espalda en la década de 1960. Sin embargo, un año después, en 1997, Corea fue arrastrado por la crisis financiera asiática y buscó un récord de $ 58 mil millones de rescate del Fondo Monetario Internacional. La crisis ...Starting at €8.20
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SafeBlend Fracturing (Spanish version)
Shapiro, Benson P.; Cespedes, Frank V.; Zalosh, AlisaCase HBS-915S14MarketingThe CEO of SafeBlend Technologies must set a price for the company's environmentally friendly fracturing fluid additive. The firm is negotiating a new contract with its biggest client, Bristol Natural Gas. For the past two years, SafeBlend has been the sole provider of additives to Bristol due to aggressive negotiation and limited competition. New competitors are entering the market, and the CEO believes one competitor is prepared to offer Bristo...Starting at €8.20
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Milford Industries (A) (Spanish version)
Shapiro, Benson P.; Dolan, Robert J.Case HBS-502S06MarketingThe new district sales manager for a tool company must determine how to get his district "back on track." The case presents various qualitative and quantitative information on the salespeople. Teaching objectives include the specification of the tasks of a district sales manager and the sales analysis helpful to him in his job. A rewritten version of an earlier case series.Starting at €8.20
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Ti-Tech (B)
Shapiro, Benson P.; Gourville, John T.Case HBS-508096-EMarketingThis case concerns the selection and scheduling of orders by a small industrial titanium fabricator that recently has been plagued by poor deliveries and a lack of capacity. At the time of the case, Ti-Tech must decide which of four orders to accept, with capacity making it impossible to accept all four. Each order represents a different mix of labor, revenues, and potential future work. The case forces the student to choose among the four orders...Starting at €5.74
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Coca-Cola in 2011: In Search of a New Model
Yoffie, David B.; Kim, ReneeCase HBS-711504-EStrategyMuhtar Kent, CEO of the Coca-Cola Company, faced a critical decision in 2011 after closing a $12 billion deal to buy its troubled North America bottling operations from its biggest bottler, Coca-Cola Enterprises. The decision was prompted by several changes in the U.S. market, including the bottler's inability to make crucial investments, the growth of alternative, non-sparkling drinks, and the growing power of national accounts, such as Wal-Mart...Starting at €8.20