Search results
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Cerveza Corona (A)
Deshpande, RohitCase HBS-503S01MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. A principios de junio de 1997, el presidente y vice CEO de Grupo Modelo se revisa el desempeño de cerveza Corona en el mercado de EE.UU.. A pesar de una tasa de crecimiento mucho mayor volumen de ventas, Corona todavía arrastraba Heineken, la marca de cerveza importada # 1 en el mercado de EE.UU.. Podría superar a Heineken y, si es así, ¿qué cambios necesarios estrategia de...Starting at €8.20
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Chocolates El Rey
Deshpande, Rohit; Herrero, Gustavo A.; Cuellar, Regina GarciaCase HBS-508052-EMarketingIn late November 2006, Jorge Redmond, CEO of Chocolates El Rey, called a meeting with senior management to discuss the company's growth strategy. A relatively small firm with sales of around $14 million, El Rey produced top quality chocolate made with single origin Venezuelan cocoa beans. The firm sold its chocolates in four different segments--food services, industry, retail and beverages--and exported 17% of its production, mostly to the United...Starting at €8.20
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Godiva Japan: Think Local, Scale Global
Deshpande, Rohit; Cekin, Esel; Kanno, AkikoCase HBS-517056-EMarketingThis case tracks Jerome Chouchan's strategies and execution for a successful turn around of Godiva Japan's operations which was experiencing a decline in sales when he became the managing director of the company in 2010. Through various initiatives and innovations, Godiva Japan had targeted a variety of demographic segments in different sales points, acquired new customers and created a moment of luxurious consumption for all ages. Accordingly, w...Starting at €8.20
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India's Amul: Keeping up with the Times, Teaching Note
Deshpande, Rohit; Khanna, Tarun; Arora, NamrataTeaching Note HBS-517105-EMarketingTeaching note for case 516116.Starting at €0.00
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Tequila Patr n
Deshpande, Rohit; Castellanos Rodriguez, Carlos; Cacho-Elizondo, Silvia; Rullan, Samantha; Miguel, FernandaCase HBS-517108-EMarketingTequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?Starting at €8.20
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Branding Yoga, Teaching Plan
Deshpande, RohitTeaching Note HBS-512079-EMarketingTeaching Plan for 512025.Starting at €0.00
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Tyra Banks: Personal Branding, Teaching Plan
Deshpande, RohitTeaching Note HBS-513096-EMarketingTeaching Plan for Product #513703.Starting at €0.00
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Building Brand Infosys, Teaching Plan
Deshpande, RohitTeaching Note HBS-516018-EMarketingTeaching plan for case 513003.Starting at €0.00
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The Fall of Circuit City Stores, Inc.
Wells, John R.; Danskin, GalenCase HBS-713402-EStrategyOn January 16, 2009, after a dismal holiday season, Circuit City was forced into liquidation. Unable to meet creditors' demands, and with no acquirer in sight, Circuit City began the process of liquidating its remaining 567 U.S. stores. Circuit City had been the leader in consumer electronics retailing for nearly twenty years when its profits peaked in 2000. What led to its dramatic decline? Why did three CEOs fail to turn it around? Were these p...Starting at €8.20
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Gap, Inc., 2000
Wells, John R.; Danskin, GalenCase HBS-713508-EStrategy"From humble beginnings as a Levi jeans store, by 2000 Gap, Inc. had grown to become the world's leading specialist clothing retailer. Its CEO, Millard S. Drexler, the ""merchant prince,"" was credited with transforming Gap into a global empire, leading the company through eighteen years of 21% p.a. growth to reach sales of $13.6 billion in 2000. Gap had expanded to 2,848 stores under its three brands: Gap, Banana Republic, and Old Navy, and cont...Starting at €8.20