Search results
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vineyard vines and The Brotherhood of the Traveling Pants
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Case DARDEN-M-0909-EMarketingThis case, “vineyard vines and The Brotherhood of the Traveling Pants,” introduces students to a unique partnership in the social media advertising world. Preppy clothing powerhouse vineyard vines had a history of interacting with its customers by featuring user-generated content in its catalogs and on its website and decided to continue this tradition on social media by partnering with a group of fans called The Brotherhood of the Traveling Pant...Starting at €8.20
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Hamilton Won More Than Twitter
Murray, MeghanCase DARDEN-M-0912-EMarketingThe case is set in summer 2016, centered on the writer and performing star, Lin-Manuel Miranda, whose Broadway show Hamilton had grossed almost $75 million and won 11 Tony Awards. The musical’s cultural influence was buoyed by Miranda’s 578,000 Twitter followers; hundreds of celebrities from Oprah Winfrey to Jennifer Lopez had become ambassadors for the musical; and its impromptu #Ham4Ham live performances were engaging thousands of people on so...Starting at €8.20
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nibblr: Subscription Snacking in a Digital Market - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0874TN-EMarketingTeaching note for product M-0874Starting at €0.00
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Under Armour’s Willful Digital Moves - Teaching Note
Murray, Meghan; Saghian, MinaTeaching Note DARDEN-M-0910TN-EMarketingTeaching note for product M-0910Starting at €0.00
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Lac-Megantic Train Derailment: Putting Out the Fires (B)
Jana Seijts; Paul BigusCase IVEY-9B13M136-EStrategySupplement to 9B13M135.Starting at €5.74
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The Promotion Process at Chung and Dasgupta, LLP (Spanish version)
Larkin, Ian I.; Huang, KarenCase HBS-917S29Leadership and People ManagementSupplemental Information on Jordan Ramirez and Casey Clark" (914-045). The cases provide a rich backdrop to explore issues around firm-specific human capital, and can also be used to discuss subjective performance evaluation, best practices when giving employee feedback, and careers at professional service firms.Starting at €8.20
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General Instructions (Spanish version)
Larkin, Ian I.; Movius, HallamCase HBS-918S24StrategyV-Cola is a six-party exercise that simulates a negotiation between a boutique advertising agency and a beverage company that is launching a new product. Each of the six parties has different incentives and information, which leads to a complex, realistic simulation about agency issues, misaligned incentives, and the (mis)use of contingent contracts.Starting at €8.20
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Confidential Instructions for Mark Ketting Chief Marketing Officer, Trek Beverages (Spanish version)
Larkin, Ian I.; Movius, HallamCase HBS-918S28StrategyThis is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.Starting at €8.20
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The Globe and Mail: Cut-and-Paste Plagiarism Scandal
Jana Seijts; Paul BigusCase IVEY-9B13M047-EStrategyThe public editor of The Globe and Mail, Canada’s leading national newspaper, faces a significant ethical situation. An advocate of media standards has released a blog post outlining allegations of plagiarism against a prominent newspaper columnist. Following the release of the blog post, numerous members of the public and the journalism community began commenting on the situation. The public editor is responsible for upholding journalistic ethic...Starting at €8.20
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o.b.: The Case of the Missing Tampons
Mary Weil; Jana Seijts; Paul BigusCase IVEY-9B12M096-EStrategyThe chief executive officer (CEO) of a large consumer health conglomerate faces a controversial situation. Loyal consumers of a feminine hygiene product are outraged when they learn that a highly coveted product has been permanently discontinued. Unable to find their favourite brand in stock, consumers create a website and post online petitions to boycott, or rather “girlcott,” all products made by the company. The company has already suffered se...Starting at €8.20