Search results
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Integrative Analysis of Competitive Dynamics and Multipoint Competition: The Case of "Cat Fight in the Pet Food Industry"
Chen, Ming-Jer; Hovick, MichaelTechnical Note DARDEN-S-0337-EStrategyThis technical note aims to guide discussion on three strategic moves that are designed for multipoint competition: thrust, feint, and gambit. It will examine how these moves might be applied for multipoint competition within the pet food industry. In the 1980s, pet food companies competed across many different subsegments of cat and dog food, requiring complex and creative multipoint competition strategies to win market shares.Starting at €8.20
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Smithfield Foods: Activists and Acquisitions - Teaching Note
Chen, Ming-Jer; Jia, RuoTeaching Note DARDEN-S-0308TN-EStrategyTeaching note for product S-0308Starting at €0.00
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Boots Unlimited: Getting a Foot in the Door (A), (B), and (C) - Teaching Note
Farris, Paul W.; Goldberg, RebeccaTeaching Note DARDEN-M-0970TN-EMarketingTeaching note for product M-0970Starting at €0.00
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Innovation Strategy at Microsoft: Clouds on the Horizon - Teaching Note
Chao, Raul O.; Goldberg, RebeccaTeaching Note DARDEN-OM-1387TN-EService and Operations ManagementTeaching note for product OM-1387Starting at €0.00
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United Beverages: Product Development Genius or One-Hit-Wonder? - Teaching Note
Chao, Raul O.; Goldberg, RebeccaTeaching Note DARDEN-OM-1335TN-EService and Operations ManagementTeaching note for product OM-1335Starting at €0.00
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Learning Team Muda Audit
Weiss, Elliott N.; Goldberg, RebeccaCase DARDEN-OM-1688-EService and Operations ManagementThis case describes the meetings and development of a fictitious learning team at the Darden School of Business at the University of Virginia. The purpose is to give students the opportunity to perform a waste audit on the learning processes of this team. The case gives students the opportunity to identify muda, non-value added activities, in a non-manufacturing environment. The case can be used in an operations course with the focus on process i...Starting at €8.20
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Wingtech Acquires Nexperia: Will the New Company Fly?
Chen, Ming-Jer; Chan, Yi Ping; Whittle, Mary SummersCase DARDEN-S-0329-EStrategyEarly in 2019, Wingtech CEO Xuezheng Zhang faced one of the biggest challenges of his career. China-based Wingtech, which Zhang had founded 13 years earlier, had rapidly grown into one of the world’s top manufacturers of mobile phones and intelligent devices. But Wingtech didn’t manufacture its products’ key component: microchips. Most of the chips it used were purchased from American and European manufacturers. Faced with growing anti-China sent...Starting at €8.20
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Hope for Special Hope (A)
Matherne, G. Paul; Goldberg, RebeccaCase DARDEN-OM-1679-EService and Operations ManagementThis case set follows Eric and Holly Nelson, founders of Special Hope Network, a nonprofit organization providing holistic therapy services for children with intellectual disabilities and their families in Lusaka, Zambia. Eric, a pastor, and Holly, a special needs teacher, had previously adopted three children with Down syndrome and moved to Zambia to form this enterprise. They worked hard to overcome systemic obstacles to their mission, includin...Starting at €8.20
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Hope for Special Hope (C)
Matherne, G. Paul; Goldberg, RebeccaCase DARDEN-OM-1681-EService and Operations ManagementThis case set follows Eric and Holly Nelson, founders of Special Hope Network, a nonprofit organization providing holistic therapy services for children with intellectual disabilities and their families in Lusaka, Zambia. Eric, a pastor, and Holly, a special needs teacher, had previously adopted three children with Down syndrome and moved to Zambia to form this enterprise. They worked hard to overcome systemic obstacles to their mission, includin...Starting at €5.74
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Hilton China
Chen, Ming-Jer; Yemen, GerryCase DARDEN-S-0324-EStrategyHow do brands travel? As firms expand globally, they must manage how their products and services are perceived across borders, peoples, and cultures. This can be thorny when what a firm offers has no immediate interpretation by an international audience, like selling ice cream to a nation that consumes little dairy. It can be even worse when a company’s key products are likely to elicit negative reactions in their new market, like McDonald’s hamb...Starting at €8.20