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Brand Purpose
Whitler, Kimberly A.; Pohl, MarkTechnical Note DARDEN-M-1016-EMarketingThis technical note will help provide insight on what a brand purpose is, why it matters, and how companies can vary in their design and application of brand purpose. Since the concept of brand purpose is an emerging idea, growing in importance within theStarting at €8.20
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Coke Puts Its Brand between a Rock and a Hard Place: Aligning Activism with Brand Purpose
Whitler, Kimberly A.; Wooten, David; Nolan, LiamCase DARDEN-M-1019-EMarketingThis case presents The Coca-Cola Company’s (Coke’s) involvement in the controversial Georgia voting bills. It can be used to explore brand purpose and activation of purpose through activism. Presenting a chronology of Coke’s statements as the firm responded to consumer and organizational actions, the case enables students to explore the challenges associated with the following: 1) aligning activism with brand purpose, 2) engaging in activism in a...Starting at €8.20
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Boots Unlimited: Getting a Foot in the Door (A), (B), and (C) - Teaching Note
Farris, Paul W.; Goldberg, RebeccaTeaching Note DARDEN-M-0970TN-EMarketingTeaching note for product M-0970Starting at €0.00
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Innovation Strategy at Microsoft: Clouds on the Horizon - Teaching Note
Chao, Raul O.; Goldberg, RebeccaTeaching Note DARDEN-OM-1387TN-EService and Operations ManagementTeaching note for product OM-1387Starting at €0.00
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United Beverages: Product Development Genius or One-Hit-Wonder? - Teaching Note
Chao, Raul O.; Goldberg, RebeccaTeaching Note DARDEN-OM-1335TN-EService and Operations ManagementTeaching note for product OM-1335Starting at €0.00
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Learning Team Muda Audit
Weiss, Elliott N.; Goldberg, RebeccaCase DARDEN-OM-1688-EService and Operations ManagementThis case describes the meetings and development of a fictitious learning team at the Darden School of Business at the University of Virginia. The purpose is to give students the opportunity to perform a waste audit on the learning processes of this team. The case gives students the opportunity to identify muda, non-value added activities, in a non-manufacturing environment. The case can be used in an operations course with the focus on process i...Starting at €8.20
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Hope for Special Hope (A)
Matherne, G. Paul; Goldberg, RebeccaCase DARDEN-OM-1679-EService and Operations ManagementThis case set follows Eric and Holly Nelson, founders of Special Hope Network, a nonprofit organization providing holistic therapy services for children with intellectual disabilities and their families in Lusaka, Zambia. Eric, a pastor, and Holly, a special needs teacher, had previously adopted three children with Down syndrome and moved to Zambia to form this enterprise. They worked hard to overcome systemic obstacles to their mission, includin...Starting at €8.20
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Hope for Special Hope (C)
Matherne, G. Paul; Goldberg, RebeccaCase DARDEN-OM-1681-EService and Operations ManagementThis case set follows Eric and Holly Nelson, founders of Special Hope Network, a nonprofit organization providing holistic therapy services for children with intellectual disabilities and their families in Lusaka, Zambia. Eric, a pastor, and Holly, a special needs teacher, had previously adopted three children with Down syndrome and moved to Zambia to form this enterprise. They worked hard to overcome systemic obstacles to their mission, includin...Starting at €5.74
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A Place to Call Home (A)
Thomas-Hunt, Melissa C.; Goldberg, RebeccaCase DARDEN-F-1935FinanceThis case contains two roles, one for each person in a two-party negotiation. They are relatively short in length and can be read in class just prior to negotiating. This learning activity is appropriate for teaching negotiation skills to a broad audience, including undergraduate and graduate business school students, adult learners, and in corporate university settings. At first glance, there is no immediate resolution to the negotiation. A cou...Starting at €8.20
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Getting Started (A) and (B) - Teaching Note
Thomas-Hunt, Melissa C.; Goldberg, RebeccaTeaching Note DARDEN-OB-1085TNLeadership and People ManagementTeaching Note of Product OB-1085 and OB-1086Starting at €0.00