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Selling Experiences to Connect With Consumers
Gallo, Iñigo; Townsend, ClaudiaArticle ART-2981-EMarketingThe Experience Economy is pervasive. Consumers are diverting more of their disposable income to engaging in experiences. And even material purchases are increasingly being positioned as experiential. This article presents the findings of the authors' research into the marketing of experiences. Selling products through the allure of experiences can yield enormous benefits, such as increasing the "talkability" of the product -- highly relevant in t...Starting at €8.20
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Aceites y vinos con denominación de origen (Portuguese Version, Brazil)
Fernández, Albert; Villaescusa, NuriaCase C-764-PBAccounting and ControlThe case relates how a cooperative dedicated to producing and selling olive oil and wine decides to set up a new company dedicated to making organic products. After explaining the main events that occurred in the 2017-18 period, the accountant must record the transactions in the general ledger and prepare the financial statements (balance sheet, income statement and statement of cash flows).Starting at €8.20
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Daimler Taps the Chinese Panda Bond Market
Lynch, Luann J.; Haskins, Mark E.Case DARDEN-C-2417-EAccounting and ControlPreparing for a potential interview, an MBA graduate reads extensively about Daimler AG. She learns about company’s longtime presence in China manufacturing luxury automobiles and its continued investment in manufacturing and R&D capacity in that country. She also learns that the company financed part of its operations and growth in China by issuing bonds in both China and Hong Kong and wonders whether the company would return to those bond marke...Starting at €8.20
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Shareholders’ Equity at PepsiCo - Teaching Note
Haskins, Mark E.; Lynch, Luann J.Teaching Note DARDEN-C-2425TN-EAccounting and ControlTeaching note for product C-2425Starting at €0.00
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Potential Volatility Comes to Earnings: A Look at Berkshire Hathaway’s Equity Investments - Teaching Note
Lynch, Luann J.; Haskins, Mark E.Teaching Note DARDEN-C-2426TN-EAccounting and ControlTeaching Note for product C-2426Starting at €0.00
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Revenue Recognition (Topic 606) at Salesforce.com, Inc. - Teaching Note
Haskins, Mark E.; Lynch, Luann J.Teaching Note DARDEN-C-2428TN-EAccounting and ControlTeaching Note of Product C-2428Starting at €0.00
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Executive Incentive Pay Disclosures at Etsy, Inc. - Teaching Note
Haskins, Mark E.; Lynch, Luann J.Teaching Note DARDEN-C-2430TN-EAccounting and ControlTeaching note for product C-2430Starting at €0.00
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Boulevard Sandwiches, Inc. (A)
Brownlee, E. Richard II; Lynch, Luann J.Case DARDEN-C-2433-EAccounting and ControlCarla Thomas, the owner of Boulevard Sandwiches, is preparing to meet with Alan Philips, the new manager of Boulevard Sandwiches, Inc., Unit No. 2, in mid-December 2017. The primary purpose of this meeting is to finalize the 2018 operating plan for the location, as well as to conduct sensitivity analysis related to the assumptions included in the budget. Thomas has decided that, due to the growth of her business, she can no longer continue to man...Starting at €8.20
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Boulevard Sandwiches, Inc. (A) - Teaching Note
Brownlee, E. Richard II; Lynch, Luann J.Teaching Note DARDEN-C-2433TN-EAccounting and ControlTeaching Note for Product C-2433Starting at €0.00
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Doc's Barbershop - Teaching Note
Lynch, Luann J.; Simko, Paul J.Teaching Note DARDEN-C-2376TN-EAccounting and ControlTeaching note for product C-2376Starting at €0.00