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- Technical Note
Lo que funciona en comunicación
Collection: IESE (España)Ref.: MN-305Published: Nov 1, 1995Reviewed: Nov 1, 1995Format: PDFPages: 9Language: Spanish - Article
The Best Way to Name Your Product 2.0 (Spanish version)
Collection: HBSP (USA)Ref.: HBS-F1105CPublished: May 1, 2011Format: PDFPages: 3Language: Spanish - Case
Customer Profitability and Lifetime Value
By Ofek, ElieCollection: HBSP (USA)Ref.: HBS-503019-EPublished: Aug 7, 2002Reviewed: Nov 22, 2016Format: PDFPages: 9Language: English - Case
AMD: A Customer-Centric Approach to Innovation
Collection: HBSP (USA)Ref.: HBS-507037-EPublished: Jan 31, 2007Format: PDFPages: 30Language: English - Case
PSI India--Will Balbir Pasha Help Fight AIDS? (B)
By Ofek, ElieCollection: HBSP (USA)Ref.: HBS-507058-EPublished: Feb 1, 2007Format: PDFPages: 6Language: English - Case
Octone Records
Collection: HBSP (USA)Ref.: HBS-507082-EPublished: Jun 29, 2007Reviewed: Apr 18, 2016Format: PDFPages: 27Language: English - Teaching Note
AMD: A Customer-Centric Approach to Innovation, Teaching Note
By Ofek, ElieCollection: HBSP (USA)Ref.: HBS-507084-EPublished: May 30, 2007Format: PDFPages: 25Language: English - Teaching Note
Clocky: The Runaway Alarm Clock, Teaching Note
Collection: HBSP (USA)Ref.: HBS-508022-EPublished: Jul 31, 2007Reviewed: Mar 12, 2012Format: PDFPages: 25Language: English - Case
reMarkable: e-Writing the Future
Collection: HBSP (USA)Ref.: HBS-517018-EPublished: Nov 27, 2016Reviewed: Apr 24, 2018Format: PDFPages: 25Language: English - Case
ASICS: Chasing a 2020 Vision
Collection: HBSP (USA)Ref.: HBS-517060-EPublished: Oct 28, 2016Reviewed: Apr 24, 2018Format: PDFPages: 26Language: English