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Progressive Insurance: Not Your Standard Insurance Story
Farris, Paul W.; Pfeifer, Phillip E.; Zimmerman, AlanCase DARDEN-M-0758-EMarketingProgressive Insurance, a leader in the automotive insurance market, has succeeded through innovation. This case describes the company’s strategies for differentiating its service through programs such as Immediate Response Vehicles and Express Quote. Through these programs and a series of creative advertising campaigns, Progressive has built a strong brand in a relatively short time.Starting at €8.20
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Customer Profit
Pfeifer, Phillip E.; Farris, Paul W.; Bendle, NeilTechnical Note DARDEN-M-0799-EMarketingThis technical note introduces important metrics firms use to monitor customer relationships. The note begins by discussing how to count the firms’ customers and keep track of their activity using the concepts of recency and retention. An important summary of customer activity is the profit the firm receives from each customer. Just as some brands are more profitable than others, so too are some customer relationships more profitable than others....Starting at €8.20
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Customer Lifetime Value
Pfeifer, Phillip E.; Farris, Paul W.; Bendle, NeilTechnical Note DARDEN-M-0800-EMarketingThis technical note introduces important metrics firms use to monitor customer relationships. An important summary of customer activity is the profit the firm receives from each customer. Customer profit (CP) is the metric that summarizes the past financial performance of a customer relationship and is covered in a companion note, "Customer Profit" (UVA-M-0799). The central difference between CP and customer lifetime value (CLV) is that CP measur...Starting at €8.20
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Motorcowboy: Getting a Foot in the Door (A)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0814-EMarketingAs part of the Google Online Marketing Challenge, a team of Darden students devises an AdWords campaign for Motorcowboy, an online source of custom footwear that caters to segments as varied as motorcycle police, cross-dressers, movie buffs, equestrians, and plus-size individuals. When an initial keyword list yields low traffic, the team must adapt its approach. This three-part case illustrates the segmentation process and the relative merits of ...Starting at €8.20
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Motorcowboy: Getting a Foot in the Door (B)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0815-EMarketingThis continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach.Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
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List Testing Exercise: Economic Selection - Teaching Note
Pfeifer, Phillip E.Teaching Note DARDEN-M-0870TN-EMarketingTeaching note for product M-0870Starting at €0.00
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Corporate Governance: The Jack Wright Series (B): Wright Gets Involved
Colley, John L.; Logan, George W.; Stettinius, Wallace; Carr, DabneyCase DARDEN-OM-1515-EService and Operations ManagementApproximately two months after agreeing to join the Mega Corporation board, Wright received a package of material for his first board meeting, which was to be held immediately after the annual meeting at which he was to be elected. This is the second case in a series of cases about corporate governance. It is a revision of UVA-OM-1084 and can be used in its place. The case is used in Darden's "Corporate Governance" course elective.Starting at €5.74
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Corporate Governance: The Jack Wright Series (C): The Board-Management Relationship
Colley, John L.; Logan, George W.; Stettinius, Wallace; Carr, DabneyCase DARDEN-OM-1516-EService and Operations ManagementJack Wright had been on the board of Mega Corporation for almost a year and was confident in his assessment of the ways in which the board and the corporate organization functioned. He recognized some pluses: a strong balance sheet, several good businesses, and some other businesses that could be sold; however, he also saw a number of issues that were not being addressed but needed attention. This case is one in a series of cases about corporate ...Starting at €5.74
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Corporate Governance: The Jack Wright Series (D): Time for Action
Colley, John L.; Logan, George W.; Stettinius, Wallace; Carr, DabneyCase DARDEN-OM-1517-EService and Operations ManagementThe board chairman dies of a heart attack and a special board meeting was set for a week after the funeral to discuss the situation. The first issue was the election of a chairman. This case is an addition to a series of cases concerning corporate governance. It is used in Darden's "Corporate Governance" course elective.Starting at €5.74