Search results
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Time for a Unified Campaign (HBR Case Study)
Bertini, Marco; Gourville, John T.Article HBS-R1106X-EMarketingAlegre, a leading hotel group in Central and South America, is suffering under the troubled economy, and its newest property, the flagship Palma Cay in Cozumel, is hurting most. Beatriz Soto, Palma Cay's manager, has a plan to boost bookings, but she doesn't have the money to carry it out. Should corporate headquarters grant her additional funds, despite the company's traditionally decentralized operations? Or should Alegre think about launching ...Starting at €8.20
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Can One Business Unit Have 2 Revenue Models? (HBR Case Study and Commentary)
Bertini, Marco; Tavassoli, NaderArticle HBS-R1503K-EStrategyPeter Noll, a pharmaceutical company division chief, ponders the varying business models of two units that have just merged. Both have for years employed flexible, inventive strategies to good effect, but Noll is inclined to impose a single model on the combined entity. The two unit heads, however, make compelling arguments for being left to do their business as usual. What choice should Noll make? Expert commentary comes from Bodo Eickhoff, of R...Starting at €8.20
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Can One Business Unit Have Two Revenue Models (Commentary for HBR Case Study)
Bertini, Marco; Tavassoli, NaderArticle HBS-R1503Z-EStrategyPeter Noll, a pharmaceutical company division chief, ponders the varying business models of two units that have just merged. Both have for years employed flexible, inventive strategies to good effect, but Noll is inclined to impose a single model on the combined entity. The two unit heads, however, make compelling arguments for being left to do their business as usual. What choice should Noll make? Expert commentary comes from Bodo Eickhoff, of R...Starting at €8.20
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OpenAI y el mercado de los grandes modelos de lenguaje
Samila, Sampsa; Berrone, PascualCase SM-1742Business Ethics and Corporate Social Responsibility, Innovation and Change, StrategyEl caso se centra en Sam Altman, el CEO de OpenAI, y las trascendentales decisiones que debía tomar con respecto al rumbo de la empresa en un mercado, el de los grandes modelos de lenguaje (LLM), que crecía rápidamente. Gracias al éxito del GPT-4, OpenAI se había convertido en un actor prominente del sector, y Altman tenía que elaborar una estrategia integral con la que mantener la posición de la empresa y, al mismo tiempo, sortear los complejos ...Starting at €8.20
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Sustainability: Bringing Life to Your Business
Barcelona, Ricardo; Berrone, Pascual; Eccles, Robert G.; Van Wassenhove, Luk N.Dossier DOS-8-EAccounting and Control, Corporate Governance, Marketing, Service and Operations ManagementA new era is dawning in which social, environmental and economic value creation is bubbling up on the horizon.Starting at €15.00
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IESE On. Sustainable Leadership
Ferraro, Fabrizio; Rosenberg, Mike; Berrone, Pascual; Vergara, Carles; Ormazabal, Gaizka; Duro, Miguel; Sáez de Tejada, AnnaDossier DOS-41-EBusiness Ethics and Corporate Social Responsibility, Finance, Service and Operations Management, StrategyThe world is faced with grand challenges, such as climate change, poverty and inequality. At IESE, we believe business can play a significant role in solving these seemingly intractable problems.
In this curated collection of articles from IESE faculty, you will find the insight you need to know to lead your organization in the transition to a sustainable future.
This IESE On includes the articles:
- Tackling Sustainability, F...Starting at €15.00
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A la hora de innovar, piense "en verde"
Berrone, PascualArticle ART-1539Business Ethics and Corporate Social ResponsibilityEl estudio de las industrias contaminantes de Estados Unidos ha permitido al profesor de IESE Pascual Berrone dar con la mejor fórmula para subirse al imparable tren del movimiento verde. Su receta es híbrida: prestar atención a las influencias externas sin dejar de buscar inspiración en los recursos internos. Una combinación ganadora que proporciona legitimidad social, mejora los resultados y distingue a la empresa de sus rivales.Starting at €8.20
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Ciudades inteligentes, progreso sostenible
Barrionuevo, Juan Manuel; Berrone, Pascual; Ricart Costa, Joan EnricArticle ART-2152StrategyRío de Janeiro tiene que garantizar la seguridad de seis millones de habitantes, mientras que ciudades como Barcelona luchan por consolidar su marca turística sin perder músculo empresarial. Las urbes se enfrentan a numerosos retos que condicionan su futuro, como la masificación, la movilidad o la contaminación. Se necesitan modelos de desarrollo que los transformen en oportunidades. Los autores proponen una metodología de planificación estratég...Starting at €8.20
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Smart Cities, Sustainable Progress
Barrionuevo, Juan Manuel; Berrone, Pascual; Ricart Costa, Joan EnricArticle ART-2152-EStrategyWith urbanization on the rise globally, failure to adapt to the new urban reality could be disastrous for cities facing unprecedented demographic, economic, social and environmental challenges. Development models are needed to transform such challenges into opportunities. The authors outline the strategic planning methodologies needed to create smart cities sustainable, innovative, connected and socially cohesive places that enhance the quality...Starting at €8.20
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7 Forces to Success in PPPs
Berrone, Pascual; Ricart, Joan Enric; Ferradans, Hugo; Rodríguez, Miguel; Salvador, JordiArticle ART-3052-EInformation Technologies, StrategyAs more of the world's population moves to cities, businesses have myriad opportunities to carve out new, lucrative niches, using their expertise, knowledge and access to cutting-edge technology and data to help tackle the growing list of challenges being faced by local authorities. This article, based on work by IESE Cities in Motion and PPP for Cities, outlines what businesses can bring to public-private partnerships. The authors explore the ty...Starting at €8.20