Search results
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Ciudades inteligentes, progreso sostenible
Barrionuevo, Juan Manuel; Berrone, Pascual; Ricart Costa, Joan EnricArticle ART-2152StrategyRío de Janeiro tiene que garantizar la seguridad de seis millones de habitantes, mientras que ciudades como Barcelona luchan por consolidar su marca turística sin perder músculo empresarial. Las urbes se enfrentan a numerosos retos que condicionan su futuro, como la masificación, la movilidad o la contaminación. Se necesitan modelos de desarrollo que los transformen en oportunidades. Los autores proponen una metodología de planificación estratég...Starting at €8.20
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Smart Cities, Sustainable Progress
Barrionuevo, Juan Manuel; Berrone, Pascual; Ricart Costa, Joan EnricArticle ART-2152-EStrategyWith urbanization on the rise globally, failure to adapt to the new urban reality could be disastrous for cities facing unprecedented demographic, economic, social and environmental challenges. Development models are needed to transform such challenges into opportunities. The authors outline the strategic planning methodologies needed to create smart cities sustainable, innovative, connected and socially cohesive places that enhance the quality...Starting at €8.20
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7 Forces to Success in PPPs
Berrone, Pascual; Ricart, Joan Enric; Ferradans, Hugo; Rodríguez, Miguel; Salvador, JordiArticle ART-3052-EInformation Technologies, StrategyAs more of the world's population moves to cities, businesses have myriad opportunities to carve out new, lucrative niches, using their expertise, knowledge and access to cutting-edge technology and data to help tackle the growing list of challenges being faced by local authorities. This article, based on work by IESE Cities in Motion and PPP for Cities, outlines what businesses can bring to public-private partnerships. The authors explore the ty...Starting at €8.20
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A la hora de innovar, piense "en verde"
Berrone, PascualArticle ART-1539Business Ethics and Corporate Social ResponsibilityEl estudio de las industrias contaminantes de Estados Unidos ha permitido al profesor de IESE Pascual Berrone dar con la mejor fórmula para subirse al imparable tren del movimiento verde. Su receta es híbrida: prestar atención a las influencias externas sin dejar de buscar inspiración en los recursos internos. Una combinación ganadora que proporciona legitimidad social, mejora los resultados y distingue a la empresa de sus rivales.Starting at €8.20
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Vancouver: el reto de convertirse en la ciudad más verde del mundo
Berrone, Pascual; Ricart, Joan Enric; Blázquez, María LuisaCase SM-1612Economics, Innovation and Change, StrategyEl presente caso describe el plan de actuación Greenest City 2020 que el ayuntamiento de Vancouver puso oficialmente en marcha en 2011 con el objetivo de conseguir que Vancouver se convirtiera en la ciudad más verde y sostenible del mundo. Gregor Robertson, el alcalde de la ciudad, fue el principal impulsor de este plan estratégico tan ambicioso. A pesar de que en su día tuvo éxito en el ámbito del emprendimiento social y de que ya había puesto e...Starting at €8.20
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The Catalan Textile Industry (B)
Berrone, Pascual; Blázquez, María Luisa; Diego, Enrique deCase SM-1596-EInnovation and Change, StrategyBetween 1990 and 1996, more than a quarter of textile-related jobs had been lost in the European Union. European governments faced the daunting task of promoting adequate policies to smooth the transformation that was taking place in the sector and improve its competitiveness. The case explains some of the measures taken by the Catalan government in response to the increasing callenges faced by companies in the textile industry. It also explains ...Starting at €5.74
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Icelandair (C): Y ahora, WOW
Mitchell, Jordan; Sigurjonsson, Throstur Olaf; Berrone, PascualCase SM-1689Corporate Governance, Innovation and Change, StrategyEn este caso en tres partes se presenta a Icelandair en un par de momentos decisivos de su historia reciente. En el caso A, situado a principios de 2017, en el 80 aniversario de la aerolínea, la compañía debe plantearse su estrategia tras un período impresionante de siete años de crecimiento dinámico y buenos resultados que llega a su fin de forma más o menos brusca debido a la competencia de precios extrema y la presión de los costes al alza. El...Starting at €5.74
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Icelandair (D): Boeing 737 Max Grounding and WOW bankruptcy
Mitchell, Jordan; Sigurjonsson, Throstur Olaf; Berrone, PascualCase SM-1702-ECorporate Governance, Innovation and Change, StrategyThis five-part case series considers Icelandair at a couple of key inflection points in its recent history. Case A, set in early 2017 on the airline's 80th anniversary, the airline is faced to question its strategy after its impressive seven-year run of dynamic growth and solid returns comes to a somewhat abrupt end due to extreme pricing competition and upward cost pressure. The case delves into the development of the airline and its "hybrid" bu...Starting at €5.74
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Icelandair (E): COVID-19
Mitchell, Jordan; Sigurjonsson, Throstur Olaf; Berrone, PascualCase SM-1703-ECorporate Governance, Innovation and Change, StrategyThis five-part case series considers Icelandair at a couple of key inflection points in its recent history. Case A, set in early 2017 on the airline's 80th anniversary, the airline is faced to question its strategy after its impressive seven-year run of dynamic growth and solid returns comes to a somewhat abrupt end due to extreme pricing competition and upward cost pressure. The case delves into the development of the airline and its "hybrid" bu...Starting at €5.74
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Medellín's Transformation: Towards a More Equitable, Innovative and Participatory Urban Society - Teaching Note
Ricart, Joan Enric; Berrone, Pascual; Duch, Ana IsabelTeaching Note SMT-127-EEconomics, Innovation and Change, StrategyBy the end of the 20th century, Medellín was known for being one of the most violent and murderous cities in the world, a haven for drug trafficking, and a hub of poverty, inequality and social exclusion. However, in less than two decades, Medellín has been able to transform itself into a model of urban planning intervention, social resilience, and one of the fastest growing urban economies in Latin America. The citys successful makeover has bee...Starting at €0.00