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St. Martin's Hospital
Leggett, Brian O'Connor; Binford, A.Case L-2-ELeadership and People ManagementThis case concerns a hospital in Berkley, California where the informal lines of communication have broken down. The human resources manager must recreate a wonkable informal communication network and raise the commitment level of the staff.Starting at €8.20
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Introduction to Oral Presentations, An
Leggett, Brian O'ConnorTechnical Note LN-4-EKnowledge and CommunicationThere are four main qualitites required in business communications - correctness, reability, thought and appropriateness. Each one of these qualities is important in itself but if the content is faulty it will make little difference whether or not the piece of writing is readable, grammatically correct or appropriately presented.Starting at €8.20
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Brief English Grammar Resume, A
Leggett, Brian O'ConnorTechnical Note LN-7-EKnowledge and CommunicationThis short grammar resume is a companion to the written Managerial Communications material.Starting at €8.20
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Spin: A New Name for an Old Phenomenon
Leggett, Brian O'ConnorTechnical Note DPON-25-ELeadership and People ManagementSpin has been with us as long as we have had any form of organized authority. It has also been with us on a personal basis simply because we are social beings. Whether it is the spin doctor of a large organization spinning for his boss or simply colleagues at work spinning stories about themselves and those associated with them, or political spin doctors working for Blair or Reagan, the existence of spin has to be accepted. It won't go away just ...Starting at €8.20
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Storytelling in Organizations
Leggett, Brian O'ConnorTechnical Note DPON-22-ELeadership and People ManagementDoug Stevenson, the author of an informative and entertaining book, "Never Be Boring Again", tells us, "When you listen to a good storyteller, you hear the story with your head, heart and soul. You are not a passive listener, you are an active participant. As the storyteller is relating his or her experience, you are experiencing it as if it were your story. You feel what the storyteller feels; you see what the storyteller sees. You memorize and ...Starting at €8.20
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The Dialectic: Business Journalism
Leggett, Brian O'ConnorTechnical Note DPON-3-ELeadership and People ManagementJust as political life is not a choice between Rousseau and Locke but a synthesis between individualism and society, the business press is not a choice between extremes either. This synthesis is usually expressed in a publication´s editorial policy, which is often determined by who the publication is aimed at.Starting at €8.20
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Leadership Through Speeches: A Visionary Model
Leggett, Brian O'ConnorTechnical Note DPON-7-ELeadership and People ManagementPainting a picture of what could be is the essence of visionary rhetoric. It is partly utopian and is built on the imagination in order to motivate listeners to think about what may be possible. It greatly depends on the personal credibility of the speaker (ethos) as the speaker is selling something that has not yet fully materialized.Starting at €8.20
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The Dialectic: The Case of Japan
Leggett, Brian O'ConnorTechnical Note FHN-336-ELeadership and People ManagementThis technical note tries to explain, through the changing concepts of individualism and collectivism, why change is slower in Japan, a country that has traditionally favoured a collectivist approach, than in the Western world.Starting at €8.20
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Persuasion and Change
Leggett, Brian O'ConnorTechnical Note LN-45-EKnowledge and CommunicationIs the power to persuade people a natural endowment? Or is it something that can be mastered as a result of a patient period of study? Is there a science of persuasion that can be learnt? The answer is yes. This scientific approach to persuasion has three dimensions: 1. the detailed psychology of emotions (audience psychology - pathos); 2. the use of reasoning (argumentation - logos); and 3. the style and credibility of the speaker. (ethos). The ...Starting at €8.20
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Rhetoric: An Introduction
Leggett, Brian O'ConnorTechnical Note LN-38-EKnowledge and CommunicationRhetoric is simply the art of persuasive communication. It embrases all «public» discourse that seeks to have an effect upon its audience: all discourse from the campaign trail, the pulpit, the court of law, the government, the advertising agency, the public relations office, scientific agencies, the media, management, and trade unions. In this introduction we briefly consider both the development of rhetoric from its classical beginnings to mode...Starting at €8.20