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Opera Philadelphia: Segmentation Strategies for Changing Markets
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertCase IVEY-9B19A039-EEntrepreneurship, Marketing, StrategyBetween 2010 and 2015, Opera Philadelphia experienced a steep decline in household subscribers and single-ticket buyers, coupled with severe revenue fluctuations. At that time, market behaviours had changed along with growth in more sophisticated use of dStarting at €8.20
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Opera Philadelphia: Segmentation Strategies for Changing Markets - Teaching Note
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertTeaching Note IVEY-8B19A039-EMarketingTeaching note for product 8B19A039.Starting at €0.00
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The Twin Pillars of Effective Leadership
Leggett, Brian O'Connor; Neill, ConorArticle ART-1820-EKnowledge and Communication, Leadership and People ManagementDuring periods of crisis or disenchantment, charismatic leaders emerge because they offer an alternative to the uncertainty of the times. Such was the case in the 1980s with Ronald Reagan, whose clear message and emotional style held across-the-board appeal and provided a sense of certainty after years of political and social turbulence. Using case studies of prominent leaders of the past 50 years, the authors explore the keys of effective leader...Starting at €8.20
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Tata Motors Limited: Ratan's Next Step
Biladeau, Andrew; Yemen, Gerry; Lenox, Michael; Harris, Jared D.Case DARDEN-S-0184-EStrategySuitable for MBA, EMBA, and executive education programs, this case uses Tata Motors' move to acquire Jaguar Land Rover (JLR) from Ford to analyze a growth-through-acquisition strategy. It offers a discussion about the firm’s overall strategy to acquire instead of growing organically. The case begins when Ratan Tata, chairman of Tata Motors, unveils the world’s cheapest car—the Nano. He had challenged the people around him to design and produce...Starting at €8.20
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Caprica Energy and Its Choices
Harris, Jared D.; Bodily, Samuel E.; Mead, Jenny; Adolphson, Donald; Carmack, Brad; Rogers, JamesCase DARDEN-QA-0765-EDecision AnalysisJane Barrow, CEO of Caprica Energy, must recommend to the board which of three potential "unconventional" natural-gas development sites in different parts of the United States the company should pursue. The case takes place in January 2011, when the "low-hanging fruit" of natural-gas production in the United States had essentially been picked. All three of the potential sites (shale, coalbed methane, and tight sands) would require hydraulic fract...Starting at €8.20
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Fair Play at Chisholm University
Grushka-Cockayne, Yael; Harris, Jared D.; Mead, Jenny; Adams, John; Shankar, MeeraCase DARDEN-QA-0789-EDecision AnalysisChisholm University’s new athletics director must reallocate the athletics budget in its entirety, balancing legal obligations with broader educational and financial goals. A committee appointed to work on this issue had failed to reach consensus due to disagreements about how to comply with Title IX, the law mandating gender parity in all educational offerings, including athletics. The athletics director has the facts organized into an optimizat...Starting at €8.20
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GE Healthcare in India: An (Ultra)Sound Strategy?
Harris, Jared D.; Mead, Jenny; Jain, MayankCase DARDEN-E-0337-EBusiness Ethics and Corporate Social ResponsibilityThis case outlines the dilemma of a president and CEO of GE Healthcare India. Its ultrasound machines were implicated in many cases of prenatal sex determination in a society that favored males, so too few girls were being born with potentially catastrophic results for future Indian society. The CEO knows GE Healthcare´s ultrasound machines were providing excellent medical care for Indians, particularly in rural communities, and that the company ...Starting at €8.20
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Moral Theory and Frameworks
Wicks, Andrew C.; Harris, Jared D.; Parmar, Bidhan L.Technical Note DARDEN-E-0339-EBusiness Ethics and Corporate Social ResponsibilityThis technical note outlines background theories of ethics that are relevant to managerial decision making and develops a framework that managers can use to enhance their ability to make good choices.Starting at €8.20
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Evergreen Enhancement
Harris, Jared D.; Mead, JennyCase DARDEN-E-0381-EBusiness Ethics and Corporate Social ResponsibilityRichard Alpert, senior partner at Evergreen Investments, must decide which of his two best employees to promote to the position of managing VP. He had initially preferred Charlie Pace over Daniel Faraday, but that decision had become less clear-cut when Alpert inadvertently overheard an office conversation and learned that Pace was taking Adderall, a stimulant primarily prescribed for people suffering from attention deficit/hyperactivity disorder...Starting at €8.20
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Ethics at the Frontier
Harris, Jared D.Technical Note DARDEN-E-0392-EBusiness Ethics and Corporate Social ResponsibilityToday’s society is characterized by a rapid state of change, and technological innovation plays a significant part in that. So how should one approach ethics at the technological frontier? This technical note discusses the challenges of our modern, highly innovative world; the muddled ethical lines this advancement can produce; and considerations to make and conversations to have around these new norms.Starting at €8.20