Search results
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The Twin Pillars of Effective Leadership
Leggett, Brian O'Connor; Neill, ConorArticle ART-1820-EKnowledge and Communication, Leadership and People ManagementDuring periods of crisis or disenchantment, charismatic leaders emerge because they offer an alternative to the uncertainty of the times. Such was the case in the 1980s with Ronald Reagan, whose clear message and emotional style held across-the-board appeal and provided a sense of certainty after years of political and social turbulence. Using case studies of prominent leaders of the past 50 years, the authors explore the keys of effective leader...Starting at €8.20
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Aertec Solutions
García de Castro, A.; Martínez Jiménez, M.Case IIST-DGI-330StrategyAertec es una empresa del sector aeronáutico con implantación internacional que había cerrado 2019 con record de facturación, (33,5 M€). El beneficio, sin embargo, estaba siendo penalizado por su constante innovación y diversificación. Aertec contaba cuatro líneas de negocio, claramente diferenciadas. Las dos más consolidadas aportaban beneficios, mientras que las dos más recientes estaban subvencionadas y la empresa pensaba que podrían marcar el...Starting at €8.20
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Los retos del sector del aceite de oliva
Reina Paniagua, R.; García de Castro, A.; Vilar, J.Case IIST-DGI-333EntrepreneurshipDesde finales del siglo XX el cultivo del olivo se había expandido de forma exponencial, se trataba de un sector estratégico a nivel internacional, que aportaba gran valor a nivel social, cultural, económico y medioambiental. Europa seguía siendo el líder dentro de la distribución mundial del impacto económico del sector olivícola, aportando casi el 71 por ciento del volumen de negocio mundial y más del 41 por ciento del empleo, estando España a ...Starting at €8.20
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Coca-Cola European Partners. From the Iberian Peninsula to Europe (A) and (B). Teaching Note
Bernal Glez-Villegas, J.; García de Castro, A.; Ocaña Derqui, G.Teaching Note IIST-DGITN-289-E-290-E-ECorporate GovernanceSince the early 1950s and for almost 50 years, the Spanish bottler model for the Atlanta company, The Coca Cola Company, remained almost the same. In 2011, old sounds of merger resonated stronger in Spain driven by the economic environment, changes in the sector and the TCCC President. Despite initial rejections from shareholder families, in June 2013 eight Iberian companies merged to form Coca Cola Iberian Partners. Three years later it took pla...Starting at €0.00
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Coca-Cola European Partners. From the Iberian Peninsula to Europe (B)
Bernal Glez-Villegas, J.; García de Castro, A.; Ocaña Derqui, G.Case IIST-DGI-290-E-ECorporate GovernanceSince the early 1950s and for almost 50 years, the Spanish bottler model for the Atlanta company, The Coca Cola Company, remained almost the same. In 2011, old sounds of merger resonated stronger in Spain driven by the economic environment, changes in the sector and the TCCC President. Despite initial rejections from shareholder families, in June 2013 eight Iberian companies merged to form Coca Cola Iberian Partners. Three years later it took pla...Starting at €5.74
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The Deliberate Speech Style: Primarily a Question of Identification
Leggett, Brian O'ConnorTechnical Note DPON-128-EKnowledge and Communication, Leadership and People ManagementIt was Barack Obama's oratorical skills and his clarity of vision that brought him fame and prominence in his speech to the Democratic Party in 2004. It was here that he successfully established a link with his audience, which gave people an opportunity to identify with him. For a successful deliberate speech, identification between speaker and audience is essential and is the principal element of its success. The note also deals with other issue...Starting at €8.20
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Styles of Oratory
Leggett, Brian O'ConnorTechnical Note DPON-96-EKnowledge and Communication, Leadership and People Management¿The orator should use the plain style to instruct, the grand style to move, the intermediate style to charm¿ Although the quote from Quintilian above gives us three distinct styles, most commentators have rolled them into two: the ¿forensic¿ and the ¿grand¿ styles. The forensic style gives much of its attention to directness and the particular. Such personalities as Margaret Thatcher, Helmut Schmidt, and Al Gore are modern examples of ¿forensic...Starting at €8.20
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The Non-verbal Aspects of Speeches
Leggett, Brian O'ConnorTechnical Note DPON-36-ELeadership and People ManagementStudies have found that people who communicate non-verbally through active movement tend to be rated as warm, more casual, agreeable and energetic, while those who remain still are seen as logical, cold and analytic. Our audience's interpretation of our non-verbal communication is not only very important but also the largest element of the communication process. Non-verbal communication is all forms of communication other than by the use of words...Starting at €8.20
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Effective Evaluation of Spoken Communication: A checklist for evaluating speaker performance
Neill, Conor; Mueck, Florian; Leggett, Brian O'ConnorTechnical Note DPON-92-EKnowledge and Communication, Leadership and People ManagementAn important part of powerful communication is developing your own ability to continuously improve as a communicator. Immediate specific feedback is necessary if you are to become a truly great speaker. Effective evaluation is an important part. As you become more skilled in evaluating others, you will become better able to ask for feedback on your own speaking.Starting at €8.20
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The Art of Persuasive Communications: Excellent Public Speaking
Neill, Conor; Leggett, Brian O'ConnorTechnical Note DPON-88-EKnowledge and Communication, Leadership and People ManagementA leader is someone who sees a change that is required in the world and brings together the resources to achieve that change. In my world, the most important resources are people. I will discuss the five components of powerful persuasive speaking and three models of deliberate practice that will allow you to become a powerful speaker and move people to action.Starting at €8.20