Search results
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Mobile Payments: A Framework for Success
Calvo, EduardArticle ART-2922-EInformation Technologies, Service and Operations ManagementPaying for your coffee, getting on the subway or splitting dinner with friends are everyday actions that can now be done using a mobile phone. But there is a lot more to mobile payments than merely substituting a phone for a card when performing a financial transaction. Managers need to think less about the technology per se and more about how the new functionalities of m-payments can enable superior value propositions for their customers. Doing ...Starting at €8.20
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Bioco
Calvo, Eduard; Sabrià, FredericCase P-1119Service and Operations ManagementDesde su despacho del Hospital San Gabriel, el Dr. Monteagudo, jefe del Servicio de Farmacia, se preguntaba qué más podía hacer para contener el gasto: "Primera semana de febrero y el gerente ya me ha presentado un ultimátum; no sé cómo lograremos generar los ahorros y liberar los recursos financieros para responder a los recortes de presupuesto que la Consejería de Sanidad nos ha aplicado para el ejercicio 2011". Cumplir con un presupuesto drac...Starting at €8.20
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Bunge Ibérica: unas plantas con billete de ida y vuelta
Calvo, Eduard; Girbal, AlbertCase P-1128Service and Operations ManagementBunge es el líder mundial del procesado de semillas oleaginosas en general, y de soja en particular. La soja se cultiva fundamentalmente en Brasil, Estados Unidos y Argentina y, tras recolectarse las habas, éstas se molturan para transformarlas en harina para uso animal y aceite para uso humano, que se comercializan en el mundo entero. Siguiendo las directrices sugeridas en un caro informe elaborado por una gran firma de consultoría en 1998, la c...Starting at €8.20
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Aernnova: se avecinan turbulencias industriales
Calvo, Eduard; Orozco, Jesús Arturo; Estrada, MiguelCase P-1136Entrepreneurship, Service and Operations Management, StrategyEs febrero de 2007 y Aernnova, compañía española de aeroestructuras, no pasa por su mejor momento. Hace menos de un año que se ha escindido del grupo industrial Gamesa en una operación liderada por el antiguo equipo gestor. Éste ha elaborado un plan estratégico para darle la vuelta a un negocio fuertemente apalancado y que pierde dinero. El objetivo fundamental es establecerse como proveedor de tier 1 en el sector aeronáutico para poder mantener ...Starting at €8.20
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Fashiop: A Box of Surprise
Calvo, EduardCase P-1150-EEntrepreneurship, Service and Operations ManagementFashiop was a start-up whose objective was to dress men who didn't like going to shops or who didn't have the time to go. Its new online personal shoppers service eliminated all the inconveniences about shopping: after a phone interview, a personalized selection of clothes would be sent to the customer's home, who after trying them, would decide which ones to keep and which to return. Delivery and styling were free and the clothes were sold at th...Starting at €8.20
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Additive Manufacturing at Etnia Barcelona
Calvo, Eduard; Lago, Alejandro; Sabrià, FedeCase P-1155-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Service and Operations ManagementEtnia Barcelona, a niche manufacturer of high-quality fashion eyewear, is considering its next move in light of the advances being made in additive manufacturing, which could require the company to rethink everything from product design to capacity footprint and logistics. The case covers the company's design-to-sale process, raw material procurement, and manufacturing operations. Etnia Barcelona has seen steady growth in revenues since its found...Starting at €8.20
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Arlanzones National Park
Calvo, EduardCase P-1167-EService and Operations ManagementThis case study analyzes the capacity of Arlanzones National Park, a natural reserve that attracts a large number of visitors thanks to its many points of interest. In an effort to limit the impact that this may have on the park's flora and fauna, group packages that limit access to the park have been created. These new packages establish timed visits to points of interest in a specific order. Through a series of questions, participants are then ...Starting at €8.20
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Fiore di Zucca
Serrano, Alejandro; Calvo, EduardCase P-1183-EService and Operations ManagementFiore di Zucca was one of Italy's leading producers of bags of ready-to-eat precooked vegetables. Francesco Ferrati, the chief operating officer, reviewed the results of a new policy of producing goods without waiting to receive orders from customers. He was satisfied with the improvement in customer response time. However, the inventory had expanded so much that one of the warehouses of finished products had almost come to a standstill twice due...Starting at €8.20
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La avaricia de los directivos: ¿causa o efecto : Reflexiones sobre el papel de los directivos en el cambio de rumbo de la sociedad
Huete, Luis María; García Arevalillo, JavierTechnical Note BEN-136Business Ethics and Corporate Social ResponsibilityEn este documento, se reflexiona sobre la aplicación de la ética a la labor directiva y se incide especialmente en su dimensión social: el líder que trabaja en una empresa configura con dicho trabajo y con su desarrollo personal (es decir, qué tipo de persona ha llegado a ser) las dinámicas de la empresa de la que forma parte y, a la postre, el perfil de las relaciones que se establecen entre los integrantes de la sociedad en la que vive.Starting at €8.20
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Los agujeros negros y otros cambios disruptivos: El desafío de decidir y ejecutar estrategias ganadoras en mercados inestables
Huete, Luis María; Escario, Carlos; García Arevalillo, JavierTechnical Note SMN-698StrategyEn este documento se explican varios fenómenos de cambio disruptivo en los mercados como el que hemos bautizado como "agujero negro", los modelos de negocio colaborativos y la tendencia al coste marginal cero en la producción de nuevos productos y servicios. Aunque sean cambios competitivos que se han dado en diversas ocasiones en el pasado, nuestra tesis sostiene que los contextos tecnológico y socioeconómico van a provocar que cada vez se produ...Starting at €8.20