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Mobile Payments: A Framework for Success
Calvo, EduardArticle ART-2922-EInformation Technologies, Service and Operations ManagementPaying for your coffee, getting on the subway or splitting dinner with friends are everyday actions that can now be done using a mobile phone. But there is a lot more to mobile payments than merely substituting a phone for a card when performing a financial transaction. Managers need to think less about the technology per se and more about how the new functionalities of m-payments can enable superior value propositions for their customers. Doing ...Starting at €8.20
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Apple Inc.: An Application of Financial Analysis, 2003–2018 - Teaching Note
Simko, Paul J.Teaching Note DARDEN-C-2420TN-EAccounting and ControlTeaching note for product C-2420Starting at €0.00
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Artisan Flooring Products, Inc.
Simko, Paul J.Case DARDEN-C-2445-EAccounting and ControlThe owner of a small retail flooring company is projecting her company’s financial performance and financial position for the current 2020 calendar year. The company began business in 2019, and by all measures, that first year had been a financial successStarting at €8.20
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General Hardware, Inc.
Simko, Paul J.Exercise DARDEN-C-2446-EAccounting and ControlThe owners of a chain of hardware stores are preparing the most recent quarter financial statements. A number of business details are provided, including information to assess accrual accounting net income: sales, cost of sales, operating expenses, interest, depreciation, and taxes. The most recent balance sheet is provided, enabling an assessment of basic accruals (e.g., tax payable). This case may be used as a stand-alone exercise to illustra...Starting at €8.20
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Corteva Agriscience: Communicating R&D Strategy to a Global Organization
West, June A.; Simko, Paul J.; Glinska, GosiaCase DARDEN-BC-0275-EKnowledge and CommunicationThis case explores Corteva Agriscience’s (Corteva’s) research and development (R&D) organization, and the work of Wendy Srnic, global leader of Integrated Field Sciences (IFS); Kate Irvin, Corteva’s R&D communications leader; Neal Gutterson, Corteva's chief technology officer; and the R&D leadership team (RDLT) to communicate Corteva's new purpose and strategy to approximately 5,000 R&D employees in more than 140 countries worldwide. Because Cort...Starting at €8.20
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Owen Rankin at J&J and the Olympic Games: Let the Games Begin (A)
Simko, Paul J.; Modica, Marc W.; Yemen, GerryCase DARDEN-OB-1070-ELeadership and People ManagementWhether taught to students unfamiliar with U.S. business culture or to students unacquainted with working in China, this case allows for an exploration of values that shape attitudes and behaviors in both countries. The material presents one executive’s unique leadership experience in managing across cultures. From creating cross-cultural teams to balancing the goals of corporate in the United States and local operations in China, Owen Rankin’s r...Starting at €8.20
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Shri Mahila Griha Udyog Lijjat Papad: It's A Women-Only Business
Isabella, Lynn A.; Yemen, Gerry; Mattoo, Nirja; Venkatesan, Rajkumar; Wicks, Andrew C.Case DARDEN-OB-1091-ELeadership and People ManagementThe story of Lijjat offers an opportunity to challenge students to think about what a business is for. It can be used to explore students’ cultural intelligence starting point and discover what they need to learn from others who are different from them. The material lends itself to explore the concepts of missions, visions, values, strategies, and goals in the context of a highly successful business in India. For many years, members of the same f...Starting at €8.20
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Catalina Marketing Corporation: Developing a Retailer Value Proposition
Venkatesan, Rajkumar; Leliveld, IngmarCase DARDEN-M-0764-EMarketingThis case tracks the relationship between Catalina, a provider of customized coupons for consumer packaged goods manufacturers, and the Meijer Stores supermarket chain. An optional instructor-only multimedia product is available featuring top company executives talking about the co-creation of this new product with a major customer. Class discussion centers on the challenges of executing a co-creation initiative in business-to-business settings. ...Starting at €8.20
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The Tata Nano: The People's Car (A)
Farris, Paul W.; Venkatesan, Rajkumar; Kishore, N. Raghu; Lemley, AmyCase DARDEN-M-0768-EMarketingStudents identify promotion, price, place, segment, targeting, and positioning for marketing “the world’s cheapest car.” This case is effective for MBA, undergraduate, and executive learners studying market segmentation, pricing, cannibalization risk, pricing, and break-even sales in the face of different price and cost scenarios. Has Tata chosen the right marketing strategy? Does the Nano represent an evolution or a revolution in automobile mark...Starting at €8.20
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SVEDKA Vodka (B)
Farris, Paul W.; Venkatesan, Rajkumar; Zuckerman, IvyCase DARDEN-M-0775-EMarketingIn the second case of a three-part series, the SVEDKA founder assesses which initial decisions were most critical in the launch of his now-successful product. He also explores the new choices he faces, including changes to the distribution channels and additions to the product line. Suitable for both MBA- and undergraduate-level courses such as "Integrated Marketing Communications," the case presents opportunities to discuss pricing, target, dist...Starting at €5.74