Search results
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Häagen-Dazs Ice Cream (B). The Farggi Tub's & Ice Cream Challenge
Baneto, A.; Díez, Esther; Joachimsthaler, Erich A.; Vallejo, F.Case M-968-EMarketingMay be used with M-967-E Häagen-Dazs Ice Cream (A). The making of a global brand.Starting at €5.74
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Global Marketing Costa, S.A. (A)
Joachimsthaler, Erich A.; Pryce A. H.Case M-762-EMarketingThis case deals with a sales force problem in the timeshare industry.Starting at €8.20
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Global Marketing Costa, S.A. (C)
Joachimsthaler, Erich A.; Pryce A. H.Case M-764-EMarketingThis is the sequel case of (A) and (B). It defines a specific marketing problem.Starting at €5.74
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Hugo Boss AG
Bumm, V.; Joachimsthaler, Erich A.Case M-1010-EMarketingIn 1993, Boss AG, Germany's biggest men's apparel and textile company changed its name to Hugo Boss AG, the name of its original founder. The company also introduced two more brands Hugo and Baldessarini. The two new brands enveloped the flagship brand Boss which had been the company's only brand until 1993. The corporate brand umbrella Hugo Boss firmly and prominently towered over the three individual brands.Starting at €8.20
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Robert Krups GmbH & Co. KG: Market entry into East Germany
Bleivick, S.; Joachimsthaler, Erich A.Case M-836-EMarketingThis case describes the market entry of Robert Krups, a premium high quality small appliance manufacturer and marketer in Solingen, Germany. The case raises issues with respect to the development of a distribution and channel system in any market that is little known. Special consideration is given to the importance of the manufacturer vis-à-vis retailer relationship, opportunities for a small family firm to differentiate itself in the market vis...Starting at €8.20
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Nota sobre el sector europeo de la multipropiedad
Joachimsthaler, Erich A.; Pryce A. H.Technical Note MN-224MarketingLa multipropiedad es uno de los sectores del mercado de viajes y vacaciones que está experimentando un crecimiento más rápido, especialmente en Europa. Es un sector relativamente fragmentado, que está consiguiendo desprenderse de su mala imagen de "promotores sin ley" y que está abandonando el terreno de las inversiones inmobiliarias para introducirse en el mercado de las vacaciones.Starting at €8.20
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Lofty Missions, Down-to-Earth Plans (Spanish version)
Rangan, V. KasturiArticle HBS-R0403JBusiness Ethics and Corporate Social ResponsibilityMost nonprofits make program decisions based on a mission rather than a strategy. They rally under the banner of a particular cause. And because their causes are so worthwhile, they support any programs that are related to their core missions. It's hard to fault people for trying to improve the state of the world, but that approach to making decisions is misguided. Acting without a clear, long-term strategy can stretch an agency's core capabiliti...Starting at €8.20
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Market Research for a New Product Introduction (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCase HBS-412S05Marketingconsumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by introducing a similar product concept for pizza. In an increasingly competitive market, TruEarth is focused on beating its competition and wants to act quickly and decisively. The company conducts extensive market...Starting at €8.20
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Launching the Credit Card in Romania (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCase HBS-414S12StrategyWinner of the 2014 Case Centre Award in the category of "Economics, Politics and Business Environment." When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor ...Starting at €8.20