Search results
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From TV to Web: Content Strategies for Ads That Drive Online Sales
Teixeira, Thales S.Article ART-2643-EInnovation and Change, Knowledge and Communication, MarketingConsumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention during prime-time viewing hours. In this new media environment, can TV advertising remain an effective means of promoting and selling products and services? In this article, the author draws upon his research to argue that TV advertising remains a powerful v...Starting at €8.20
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Don't Begin Your Business Plan Project Without Addressing These Issues!
Johnson, RobTechnical Note EN-8-EEntrepreneurshipThe note discusses important management team issues that should be sorted out when starting a new venture.Starting at €8.20
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Sea Breeze Capital (B)
Menden, Lenka; Liechtenstein, Heinrich; Kelly, Peter; Johnson, RobCase F-889Entrepreneurship, FinanceEn la primavera de 2012, Jordi Alves estaba enfrentando algunas decisiones difíciles. Un año antes, tras un proceso que había durado más de lo esperado, había logrado recaudar el primer fondo de búsqueda en España. Así, había dedicado un año entero a buscar una empresa para adquirirla y ahora tenía lo que parecían dos buenas adquisiciones sobre la mesa. La cuestión ahora era qué hacer. ¿Qué adquisición debía emprender? ¿Debía hacerlo? Además, no ...Starting at €5.74
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Beltren
Johnson, RobCase E-143Entrepreneurship, Finance, Innovation and ChangeJean-Marc Chardon, de Sofina Ventures, se encontraba frente al ordenador buscando formas alternativas de estructurar una ronda de financiación por parte de su sociedad de capital riesgo en Beltren, una empresa que había desarrollado un instrumento médico innovador utilizado en cirugía espinal.Starting at €8.20
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Beltren
Johnson, RobCase E-222-EEntrepreneurship, Finance, Innovation and ChangeJean-Mar Chardon, of Sofina Ventures, was at his computer, looking at alternative ways to structure financing round by his venture capital firm in Beltren, the developer of an innovative medical instrument used in spinal surgery. This case is based on the case E-143-E with the same title from the same author.Starting at €8.20
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GeneRisk.com
Johnson, RobCase E-67Entrepreneurship, Innovation and ChangeA mediados del año 2000, los inversores en Medical Sciences Limited (MSL) consolidaron una nueva compañía, GeneRisk.com, para concentrar su capital en una herramienta de software propiedad de MSL. La inmediata cuestión planteada a los inversores de MSL fue cómo evaluar esta nueva compañía para la siguiente tanda de financiación.Starting at €8.20
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Canopy Growth Corporation: Accounting Problems in the Cannabis Industry?
Mary Gillett; Morgan HartCase IVEY-9B21B007-EAccounting and ControlIn November 2019, John Fowler, founder and principle of consulting firm Blaise Ventures (Blaise) had been listening to a conference call where the management of Canopy Growth Corporation (Canopy) had reported its financial results for its second quarter ended September 30, 2019. Cannabis companies faced a wide array of complex financial reporting issues, and Fowler felt that being able to understand these issues and explain them to clients was cr...Starting at €8.20
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Kroeker Farms Limited: Expanding Hemp Production - Teaching Note
Mary Gillett; Jessica KellyTeaching Note IVEY-8B18B007-EAccounting and ControlTeaching Note for product 9B18B007.Starting at €0.00
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To Brew or Not to Brew: The Corkford Brewery Acquisition
Mary Gillett; Chris Sturby; Brittney MacKinnonCase IVEY-9B19B007-EAccounting and Control, EntrepreneurshipIn 2017, the president and co-owner of MacKinnon Industries was considering the opportunity to diversify his business and bring a former family business back into the MacKinnon family. With an extensive background in acquiring and managing manufacturing bStarting at €8.20
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To Brew or Not to Brew: The Corkford Brewery Acquisition - Teaching Note
Mary Gillett; Chris Sturby; Brittney MacKinnonTeaching Note IVEY-8B19B007-EAccounting and ControlTeaching note for product 9B19B007.Starting at €0.00