Search results
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Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
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La Estrategia de Captación de Clientes de Internet en Bankinter
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCase HBS-104S02Accounting and ControlBankinter, un relativamente pequeño banco español, tiene una gran presencia como un proveedor de servicios financieros a Internet. Abriendo el camino a la rentabilidad a través de Internet Bankinter dará una gran ventaja competitiva sobre los bancos españoles más grandes y consolidadas. Ann Peralta, director de la red de Internet en Bankinter, debe evaluar si los miles de nuevos clientes llegando de otros portales son rentables para el banco. Per...Starting at €8.20
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Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged) (Spanish version)
Narayanan, V.G.; Brem, LisaCase HBS-107S03Accounting and Controlone from the point of view of the vice president of customer relationship marketing and the other from a line manager's perspective.Starting at €8.20
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Una disputa con el SIDA (B) (Spanish Version)
Badaracco, Joseph L., Jr.; Useem, JerryCase HBS-304S13Complementa el caso (A).Starting at €5.74
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Kathryn McNeil (A) (Spanish version)
Badaracco, Joseph L., Jr.; Useem, JerryCase HBS-304S16Business Ethics and Corporate Social ResponsibilityCharles Foley, vice president of the computer retailing firm Sayer MicroWorld, must decide whether or not to fire his employee, Kathryn McNeil, a 37-year-old product manager who has been unable to work as many hours as her colleagues due to her status as a single parent of a six-year-old boy. The company's recent risk-laden acquisition of another ailing firm has intensified the office's already high-pressure environment by necessitating that all ...Starting at €8.20
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Kathryn McNeil (B) (Spanish Version)
Badaracco, Joseph L., Jr.; Useem, JerryCase HBS-304S17Complementa el caso (A).Starting at €5.74
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Analyst's Dilemma (A) (Spanish version)
Badaracco, Joseph L., Jr.; Useem, JerryCase HBS-309S37Business Ethics and Corporate Social ResponsibilityA young investment banker returns home one night to find that her roommate and best friend has been laid off from Universal Bank because Universal is shutting down its capital finance group. Her roommate makes her promise to keep this information confidential because the news is not to be disclosed to the market for several days. The protaganist knows, however, that Universal's capital finance group is collaborating with her own investment bank o...Starting at €8.20
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El Dilema de la Analista (B)
Badaracco, Joseph L., Jr.; Useem, JerryCase HBS-309S38Complementa el caso (A).Starting at €5.74
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Este caso apesta: Beavis, Butt-head y el contenido de la TV (B)
Badaracco, Joseph L., Jr.; Useem, JerryCase HBS-309S41Complementa el caso (A).Starting at €5.74
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Financial Accounting Reading: Market and Regulatory Institutions, Debrief Slides
Narayanan, V.G.Case HBS-5101-EAccounting and ControlDebrief Slides for Product #5094.Starting at €8.20