Search results
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Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
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Los 'rankings', un arma de doble filo
Davila, Antonio; Foster, George; He, Xiaobin; Shimizu, CarlosArticle ART-3246EntrepreneurshipLos de empresas de alto crecimiento pueden dar a tu el impulso reputacional que necesita, pero, a no ser que entiendas los indicadores utilizados, saldrás de las listas tan rápido como entraste.Starting at €8.20
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Cómo la IA cambiará (o no) tu modo de dirigir
Canals, Jordi; Cassiman, Bruno; Elvira, Marta; Sieber, Sandra; Raes, AnneloesArticle ART-3203Information Technologies, Leadership and People Management, StrategyAl expandir los límites de lo que las máquinas son capaces de hacer, la inteligencia artificial (IA) plantea nuevos retos a los directivos, desde entender esta tecnología en constante evolución hasta darle un uso práctico o resolver los dilemas éticos asociados a sus crecientes cualidades humanas. Para muchos, se trata de un mundo completamente nuevo. ¿Cómo deben prepararse los directivos para afrontarlo?Starting at €8.20
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How AI Will - and Won't - Change the Way You Manage
Canals, Jordi; Cassiman, Bruno; Elvira, Marta; Sieber, Sandra; Raes, AnneloesArticle ART-3203-EInformation Technologies, Leadership and People Management, StrategyDigitalization, big data, machine learning, robotics and artificial intelligence are reshaping industries, making once strong business models obsolete, growing new enterprises with different capabilities and skill sets, disrupting companies and communities, and ushering in social change. What are the key issues for leadership, governance and management? What new competencies are needed? How should executives respond? In this article, IESE profess...Starting at €8.20
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Dirección estratégica y costes: ¿Por qué los directivos de hoy deben saber más análisis económico que nunca
Vázquez- Dodero, Juan Carlos; Davila, AntonioTechnical Note CN-196Accounting and ControlDurante varias décadas, en un entorno donde los márgenes eran relativamente holgados, la información económica de la empresa era relativamente poco importante para decisiones estratégicas y de mercado. Los precios se movían en unos nivels en los que una información económica imprecisa y muchas veces equivocada no afectaba significativamente a las decisiones. Las estimaciones de costes estaban tradicionalmente limitadas a la función de producción,...Starting at €8.20
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Atam: Innovating in the Social Sector (A)
Elvira, Marta; Prats, Mª Julia; Plaza López, LuisCase DPO-244-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and ChangeAtam is an association of Grupo Telefónica, which was founded in 1973 with the aim of providing assistance for the disabled and elderly dependents. It was the result of an agreement between the company and its labor unions. It is a nonprofit, national organization, declared to be serving the public interest, and has 60,000 members belonging to 28 companies of the group. Atam has three major areas of action: individual financial support, direct-ca...Starting at €8.20
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The First 10 Questions for Would-be Searchers
Nieboer, Ian; Carenzo, Mathieu; Davila, AntonioTechnical Note EN-15-EEntrepreneurship, FinanceThis note answers ten of the most common questions asked by people who are relatively new to the search fund model, or have never heard of a search fund before. The content of this note is based on the experience of search funds from around the world, and will help prospective entrepreneurs become familiar with the search fund model and the important questions that should be answered before considering the model more seriously. At the end of each...Starting at €8.20
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La Liga's RCD Espanyol: Analyzing the economics of soccer games
Davila, Antonio; Oyon, DanielCase C-783-EAccounting and ControlThe case presents an evaluation of a game played every year by the RCD Espanyol soccer team as a start to the season. The case provides the economic details of the game and the team so that students can analyze whether the game is profitable or not. The case is designed as introductory material for courses in managerial accounting and the economics of sports. It introduces the concepts of variable and fixed costs, direct and indirect costs, cost...Starting at €8.20
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Atam: A New Model of Sustainable Social Welfare (C)
Elvira, Marta; Prats, Mª JuliaCase DPO-389-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and ChangeThe economic crisis and the successive redundancy plans of Telefónica in Spain were having an inexorable effect on the viability of Atam and its economic operations. The association had to complete its restructuring of the old service delivery system and concentrate on building a new model for a sustainable social welfare institution. A turning point was reached, from which point Atam began to speed up all the transformation processes. The case d...Starting at €5.74
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CEO de You Tube Susan Wojcicki: ¿Podrá reproducir su éxito
Elvira, Marta; Isabel VillamorCase SM-1649Innovation and Change, Leadership and People Management, StrategyStarting at €8.20