Search results
-
Procter & Gamble, Innovating the "Un-P&G" Way: The Importance of the Value Proposition in Your Company's Reverse Innovation Strategy
Govindarajan, Vijay; Trimble, ChrisBook Chapter HBS-9200BC-EChapter 6 of "Reverse Innovation: Create Far from Home, Win Everywhere" shows how P&G has adapted its innovation strategy for a global market by focusing on the value proposition first and actual R&D and product development second. The chapter tells the story of how P&G's local growth team in Mexico created a brand of feminine products that addressed local consumers' particular needs, overcoming their company's organizational orthodoxy and deeply...Starting at €8.20
-
EMC Corporation, Planting Seeds: Preparing Your Company for Successful Innovation in Emerging Markets
Govindarajan, Vijay; Trimble, ChrisBook Chapter HBS-9201BC-EChapter 7 of "Reverse Innovation: Create Far from Home, Win Everywhere" introduces the first steps of organizational change necessary in order to capitalize on the shift of innovation to emerging markets. The chapter discusses the three steps behind the emerging-market innovation successes of EMC, a leading vendor of data-storage hardware, software, and services. *About the book:* A New York Times, Wall Street Journal, USA Today, Amazon, and Barn...Starting at €8.20
-
How Harman Changed Its Engineering Culture: Reshaping a Company to Innovate and Grow in Emerging Markets
Govindarajan, Vijay; Trimble, ChrisBook Chapter HBS-9210BC-EChapter 9 of "Reverse Innovation: Create Far from Home, Win Everywhere" shows how auto entertainment maker Harman created a simpler, more scalable core architecture--a complete departure from its usual level of technical sophistication--thereby meeting the future needs of the company. And it did all this by developing a cheaper product with the potential to stimulate Harman's growth where the opportunities were greatest: in emerging markets. *Abo...Starting at €8.20
-
Adnexus Therapeutics, Inc.: Considering the Exit
Sato, Vicki L.; Gordon, RachelCase HBS-609015-EService and Operations ManagementDr. John Mendlein, CEO of Adnexus Therapeutics Inc., (Adnexus), a private biotechnology company, must decide whether to pursue acquisition talks with Bristol-Myers Squibb (BMS) after a successful six month collaboration or continue with Adnexus' planned IPO.Starting at €8.20
-
Dartmouth-Hitchcock Medical Center: Spine Care
Huckman, Robert S.; Porter, Michael E.; Gordon, Rachel; Kindred, NatalieCase HBS-609016-EStrategyDescribes the Spine Center at Dartmouth-Hitchcock Medical Center, a multidisciplinary unit that offers patients suffering from spinal problems "one-stop" access to a range of providers including orthopedic surgeons, neurosurgeons, neurologists, medical specialists in physical medicine and pain management, mental health providers, and occupational and physical therapists. The Center was created to address what its founder, James Weinstein, M.D., s...Starting at €8.20
-
Differences at Work: Alex (B)
Sucher, Sandra J.; Gordon, RachelCase HBS-408042-ELeadership and People ManagementIn Differences at Work: Alex (B) HBS Case No. 9-408-042 turns to his uncle, an employment lawyer, to discuss the situation. After receiving a matching offer from his current firm, Alex decides to stay with his firm but concedes that he did not have to make any hard ethical decisions. He wonders what he would have done if he had not received the matching offer.Starting at €5.74
-
Differences at Work: Ben (C)
Sucher, Sandra J.; Gordon, RachelCase HBS-408044-ELeadership and People ManagementIn Differences at Work: Ben (C) 9-408-044 Ben shares the remark with his bosses who let Ben decide whether to report the incident to Human Resources. He decides not to, but several years later he still regrets his inaction.Starting at €5.74
-
Differences at Work: Emily (B)
Sucher, Sandra J.; Gordon, RachelCase HBS-408046-ELeadership and People ManagementIn Differences at Work: Emily (B) HBS Case No. 9-408-046 Emily considers whether to file a formal complaint with her Human Resources department about the emails but ultimately decides to confront the culprits herself, beginning by sending an email to one of her colleagues. He immediately apologizes.Starting at €5.74
-
Differences at Work: Emily (C)
Sucher, Sandra J.; Gordon, RachelCase HBS-408047-ELeadership and People ManagementIn Differences at Work: Emily (C) HBS Case No. 9-408-047 describes how the original email author apologizes to her acknowledging that his behavior was extremely inappropriate. While Emily accepts the apology, she still forwards the email on to her boss with a note saying that she felt after reading the email that she could not remain quiet. Her boss never responds. Later, after Emily has left the firm, she asks her boss about his inaction.Starting at €5.74
-
Differences at Work: Martin (B)
Sucher, Sandra J.; Gordon, RachelCase HBS-408052-ELeadership and People ManagementIn Differences at Work: Martin (B) HBS Case No. 408052 Martin leaves the firm partially because of the incident but he does not tell his firm the reason for his departure.Starting at €5.74