Search results
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The Breakfast of Champions: Can General Mills Make the Dough With Pillsbury? (A) and (B) - Teaching Note
Quinn, Ryan W.; Yemen, GerryTeaching Note DARDEN-OB-0880TN-ELeadership and People ManagementTeaching note for product OB-0880Starting at €0.00
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StarPower: Managing With Power - Teaching Note
Clawson, Donna C.; Davidson, Martin N.; James, Erika Hayes; Quinn, Ryan W.; Yemen, GerryTeaching Note DARDEN-OB-0903TN-ELeadership and People ManagementTeaching note for product OB-0903Starting at €0.00
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Diversity at JPMorgan Chase: Right is Good Enough For Me (A) and (B) - Teaching Note
Davidson, Martin N.; Yemen, GerryTeaching Note DARDEN-OB-0975TN-ELeadership and People ManagementTeaching note for product OB-0975Starting at €0.00
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Dennis Paustenbach: I Never Thought of it as Work - Teaching Note
Clawson, James G.; Yemen, GerryTeaching Note DARDEN-OB-0988TN-ELeadership and People ManagementTeaching note for product OB-0988Starting at €0.00
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Robb Fitzgerald at Comvia Networks - Teaching Note
Bruner, Robert F.; Yemen, GerryTeaching Note DARDEN-OB-0996TN-ELeadership and People ManagementTeaching note for product OB-0996Starting at €0.00
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After the Oil Spills: Transformation at the JIC - Teaching Note
James, Erika Hayes; Yemen, GerryTeaching Note DARDEN-OB-1011TN-ELeadership and People ManagementTeaching note for product OB-1011Starting at €0.00
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Jim Flannigan - Teaching Note
Isabella, Lynn A.; Yemen, Gerry; Craddock, JennyTeaching Note DARDEN-OB-1096TN-ELeadership and People ManagementTeaching note for product OB-1096Starting at €0.00
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SmartOps Corporation: Forging Smart Alliances?
Wilcox, Ronald T.; Yemen, GerryCase DARDEN-M-0797-EMarketingAfter creating a market for his “new to the world” product and a significant partnership with the German-based SAP, Sridhar Tayur had an opportunity to take the partnership with SAP to another level by establishing a reseller arrangement, available to only a dozen or so of SAP’s elite partners-widely considered in the enterprise software industry as a dream come true for technology entrepreneurs. Suitable for use in MBA, EMBA, and GEMBA programs,...Starting at €8.20
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Mauboussin Japan: A French Gem in Asia
Delecolle, Thierry; Kamin, Ronald G.; Parguel, Beatrice; Yemen, GerryCase DARDEN-M-0853-EMarketingAs marketers love to teach students, differentiation must be the focal point of marketing strategy. But what happens when a firm's competitive set is shared by similar customers, perceived differentiation is weak among rivals, and loyalty is a thing of the past? This was the dilemma the French luxury jeweler Mauboussin faced: how to leverage its iconic brand to access new customers, domestically and abroad, and through new channels, while preserv...Starting at €8.20
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Uber Pricing Strategies and Marketing Communications
Farris, Paul W.; Yemen, Gerry; Weiler, Virginia; Ailawadi, KusumCase DARDEN-M-0871-EMarketingBy late March 2014, the ridesharing company Uber was on a roll, rapidly expanding service to untapped markets and gaining new, enthusiastic customers, as well as a few vocal and visible detractors. Uber’s innovative organization of the supply-demand matching process produced eager customers who recruited others. Buzz marketing and aggressive recruitment of drivers augmented growth. This case presents Uber as an example of a middleman adding real ...Starting at €8.20