Search results
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Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
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Sobre el método del caso
Rodríguez Porras, José MaríaTechnical Note FHN-124Leadership and People ManagementStarting at €8.20
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Relaciones interpersonales difíciles. Siete relatos breves
Rodríguez Porras, José MaríaCase FH-709Leadership and People ManagementSiete relatos breves en los que alumnos del curso de Relaciones Interpersonales del 2º año del Master aplican los conceptos del curso a sus relaciones personales.Starting at €8.20
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Innovative Automation: Coping with COVID-19
Mary Weil; Ramasastry ChandrasekharCase IVEY-9B21C004-ELeadership and People ManagementIn early April 2020, COVID-19 began impacting trade, commerce, and industry globally. The founder and president of Innovative Automation Inc., a custom machine builder in the small and medium enterprise sector in Ontario, Canada, was facing two main dilemmas. First, how should he ensure that the internal channels of communication at the company remain open as its employees-like everyone in the rest of the province and indeed the rest of the world...Starting at €8.20
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An Influencer Strategy for Budweiser in Canada
Mary Weil; Ken MarkCase IVEY-9B19A014-EMarketingIn January 2018, a senior manager at Labatt Breweries of Canada, headquartered in Toronto, was thinking of how to launch an influencer strategy for the Budweiser brand in Canada. The manager needed a strategy to connect with a group of influential bloggers and other influencers in Canada. These influencers’ opinions affected the way different brands were viewed. Getting the influencers on-side would require finesse as Budweiser was typically seen...Starting at €8.20
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An Influencer Strategy for Budweiser in Canada - Teaching Note
Mary Weil; Ken MarkTeaching Note IVEY-8B19A014-EStrategyTeaching note for product 9B19A014.Starting at €0.00
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Lululemon Athletica Inc. - Moving Forward With Humility - Teaching Note
Mary Weil; Julia CuttTeaching Note IVEY-8B14A036-ETeaching note for product 9B14A036.Starting at €0.00
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El programa de mejora continua del Grupo General Cable Sistemas
Rodríguez Porras, José MaríaCase FH-723Leadership and People ManagementEl caso describe el proceso de implantación de un programa de mejora continua a lo largo de siete años, desde 1995 hasta 2002, y una evaluación de sus frutos a través de entrevistas con directivos, mandos y operarios.Starting at €8.20
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El conflicto entre las personas
Rodríguez Porras, José MaríaTechnical Note FHN-248Leadership and People ManagementAnaliza las causas de los conflictos entre las personas y describe varias vías de solución.Starting at €8.20
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James & Robert
Rodríguez Porras, José MaríaCase FH-535-ELeadership and People ManagementThe case describes the friendship between two students of the MBA, during the program. The case contains the background of their frendship, the concept they have about frendship, the image they have of each other, and several incidents that brought about frictions between them. The case is based on the written reports that the students prepared as a requirement to pass the course.Starting at €8.20