Search results
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Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
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Teach Workers About the Perils of Debt
Lusardi, Annamaria; Tufano, PeterArticle HBS-F0911A-ELeadership and People ManagementMost consumers don't understand how interest rates work and can't make sound decisions about borrowing. So wouldn't employees be better served by company programs that ventured beyond retirement planning and helped them stop pouring money into credit card fees and payments?Starting at €8.20
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Six Ways to Find Value in Twitter's Noise
Berinato, ScottArticle HBS-F1006Z-EMarketingMarketers, here's how to make good use of Twitter's rich consumer data. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its effectiveness.Starting at €8.20
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It's Not "Unprofessional" to Gossip at Work
Labianca, Giuseppe "Joe"; Berinato, ScottArticle HBS-F1009E-ELeadership and People ManagementContrary to what most people think, gossip is actually good for organizations. It can spread valuable information to employees and helps networks establish norms and censure those who don't adhere to them. So why do managers dislike it? Because it threatens their control. Research shows that the more you gossip, the higher your peers rate your informal influence.Starting at €8.20
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People Often Trust Eloquence More Than Honesty
Rogers, Todd; Norton, Michael I.; Berinato, ScottArticle HBS-F1011D-ELeadership and People ManagementThough we'd like to think that it always pays to be honest, new research from Harvard proves that it doesn't necessarily. A new study that compared viewers' reactions to a candidate's answers to questions in a debate reveals that when the candidate dodged a question eloquently, people liked and trusted him nearly as much as when he gave a direct response. What's more, they preferred artful dodges to honest but less articulate answers. That findin...Starting at €8.20
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Hurt Feelings You Could Take a Pain Reliever...
DeWall, C. Nathan; Berinato, ScottArticle HBS-F1104D-ELeadership and People ManagementAn assistant professor at the University of Kentucky examines the similarities between people's responses to physical pain and their responses to social rejection, including the surprising finding that taking acetaminophen decreases hurt feelings.Starting at €8.20
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Effective Managers Say the Same Thing Twice (or More)
Neeley, Tsedal; Leonardi, Paul; Berinato, ScottArticle HBS-F1105D-EHow do effective managers get employees to act promptly? New research suggests that it's by making their requests at least twice. Though you may think redundancy is unnecessary and even a waste of time, a new study indicates that it helps your message cut through today's information overload.Starting at €8.20
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Experts Are More Persuasive When They're Less Certain (Spanish version)
Tormala, Zakary; Berinato, ScottArticle HBS-F1103DA new study by Zakary Tormala of Stanford Business School looks at how the certainty of a person's opinion affects his ability to influence others. A lot depends on whether the opinion is from an expert or an amateur. The surprising finding: Experts are more persuasive when they express uncertainty, but amateurs are more compelling when they express confidence.Starting at €8.20
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The World Food Programme during the Global Food Crisis (B)
Mikes, Anette; Tufano, Peter; Werker, Eric; de Neve, Jan-EmmanuelCase HBS-709052-EEconomicsStarting at €5.74
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Managing Risk in the New World
Kaplan, Robert S.; Mikes, Anette; Simons, Robert L.; Tufano, Peter; Hofmann, Michael; Champion, DavidArticle HBS-R0910E-EFive experts gathered recently to discuss the future of enterprise risk management: Kaplan, the Baker Foundation Professor at Harvard Business School, who with his colleague David Norton developed the balanced scorecard; Mikes, an assistant professor at HBS who studies the evolution of risk management and the role of the chief risk officer; Simons, the Charles M. Williams Professor of Business Administration at HBS; Tufano, the Sylvan C . Coleman...Starting at €8.20