Search results
-
Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
-
Infosys Technologies: Powered by Intellect, Driven by Values
Mitchell, Jordan; Velamuri, RamaCase E-81-EBusiness Ethics and Corporate Social Responsibility, EntrepreneurshipThis case documents the evolution of Infosys Technologies from its humble beginnings in 1981 to its position in 2004 as one of the most admired companies in India, with revenues exceeding US$ 1 billion, profits of US$ 270 million (CAGR in revenues and profits of approximately 60% over the past 10 years), and a workforce of more than 25,000 employees. The case focuses on the values of the founders, and the extent to which these values have allowed...Starting at €8.20
-
Camper: la imaginación no es cara
Mitchell, Jordan; Velamuri, RamaCase E-105EntrepreneurshipCamper es una de las marcas más conocidas dentro y fuera del país. A lo largo de sus 30 años de historia, a Camper se le conoce por sus innovadores diseños, cercanía a la subcontratación de manufactura y por el diseño interior de sus tiendas. A partir de 2005 se enfrenta a una creciente competencia por parte de multinacionales como Nike. Los alumnos tendrán que entender cómo Camper ha incorporado la creatividad e imaginación a su negocio y qué es...Starting at €8.20
-
Embraer: La líder global en jets regionales
Ghemawat, Pankaj; Herrero, Gustavo A.; Monteiro, Luiz FelipeCase HBS-706S37StrategyEmbraer es la historia de una empresa de un país en desarrollo, Brasil, que se ha convertido en el líder en un campo de alta tecnología, aviones regionales de pasajeros. primera familia de aviones regionales de Embraer ha tenido un gran éxito y, en el momento del caso, se ha embarcado en un importante compromiso con una segunda, más grande familia. Al mismo tiempo, sin embargo, está envuelto en una amarga disputa en la Organización Mundial del Co...Starting at €8.20
-
Grupo Elektra (Spanish Version)
Arnold, David J.; Herrero, Gustavo A.; Monteiro, Luiz FelipeCase HBS-503S39MarketingGrupo Elektra es la compañía de financiamiento de consumo de América Latina basado en las ventas a crédito en sus productos no perecederos puntos de venta. Se ha comenzado a internacionalizarse en América Latina, pero ahora debe decidir si para entrar en el mercado hispano de EE.UU., y cuál de sus dos negocios principales (al por menor y finanzas) para enfatizar.Starting at €8.20
-
Club Atletico Boca Juniors (Spanish version)
Elberse, Anita; Herrero, Gustavo A.; Ballve, AlbertoCase HBS-509S06MarketingClub Atletico Boca Juniors is the most popular soccer club in Argentina and one of the most decorated clubs in the world. Throughout its storied history, the club has recruited and developed dozens of star players. In his eleven years at Boca Juniors, president Mauricio Macri has significantly increased the club's net worth and annual revenues. However, he faces a constant challenge to remain competitive on and off the field. In November 2006, Ma...Starting at €8.20
-
Infosys Technologies: Powered by Intellect, Driven by Values - Teaching Note
Mitchell, Jordan; Velamuri, RamaTeaching Note ET-5-EBusiness Ethics and Corporate Social Responsibility, EntrepreneurshipThis teaching note was made as an aid in class for case E-81-E: Infosys Technologies: Powered by Intellect, Driven by Values.Starting at €0.00
-
Teach Workers About the Perils of Debt
Lusardi, Annamaria; Tufano, PeterArticle HBS-F0911A-ELeadership and People ManagementMost consumers don't understand how interest rates work and can't make sound decisions about borrowing. So wouldn't employees be better served by company programs that ventured beyond retirement planning and helped them stop pouring money into credit card fees and payments?Starting at €8.20
-
Chocolates El Rey
Deshpande, Rohit; Herrero, Gustavo A.; Cuellar, Regina GarciaCase HBS-508052-EMarketingIn late November 2006, Jorge Redmond, CEO of Chocolates El Rey, called a meeting with senior management to discuss the company's growth strategy. A relatively small firm with sales of around $14 million, El Rey produced top quality chocolate made with single origin Venezuelan cocoa beans. The firm sold its chocolates in four different segments--food services, industry, retail and beverages--and exported 17% of its production, mostly to the United...Starting at €8.20
-
Parmalat Uruguay (B)
Marshall, Paul W.; Herrero, Gustavo A.Case HBS-807119-EEntrepreneurshipSupplements the (A) case. To maximize their effectiveness, color cases should be printed in color. An abstract is not available for this product.Starting at €5.74