Search results
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Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
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Allentown Materials Corporation: División de productos electrónicos (A)
Beer, MichaelCase HBS-403S14Leadership and People ManagementUna división de Allentown Materials Corp. tiene problemas financieros y de organización. Conflicto y falta de coordinación existen entre los grupos funcionales. Los empleados no tienen un sentido de dirección, y la moral es baja. La causa de estos problemas se encuentra en un cambio en el entorno empresarial, seguido de cambios en la organización y gestión. Un reescrito versión de un caso anterior.Starting at €8.20
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Cross-Functional Challenges in the Mobile Division (Spanish version)
Beer, Michael; Shelton, RachelCase HBS-415S03Leadership and People ManagementRoger Cahill has spent less than a year as head of the Mobile Division of BoldFlash, a flash memory component maker. On the corporate level, BoldFlash has adapted to an evolving and difficult marketplace, but the Mobile Division is struggling. The four groups within the unit refuse to work together, and the unit recently failed to capitalize on an important new product opportunity. To address the problems, Cahill has made a number of organization...Starting at €8.20
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Brighter Smiles for the Masses--Colgate vs. P&G (Spanish version)
Oberholzer-Gee, Felix; Yao, Dennis; Azevedo Jorge, FilipaCase HBS-707S33StrategyIn 2000, Procter & Gamble Co. introduced Crest Whitestrips, a new, revolutionary product that allowed consumers to whiten their teeth at home. With Whitestrips, P&G created an entire new category in oral care, worth $460 million in 2002. Whitestrips sent P&G's main competitor in oral care, Colgate Palmolive Co., scrambling because several patents protected the strips, making it difficult for Colgate to copy the invention. But in September 2002, t...Starting at €8.20
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El contexto de negocios de WalMart
Oberholzer-Gee, FelixCase HBS-712S19StrategyEn 2004, Wal-Mart Stores, Inc. propuso la construcción de un nuevo Supercenter en Inglewood, una comunidad de bajos ingresos, cerca de Los Ángeles. La propuesta era una parte de la estrategia de Wal-Mart para llevar su formato Supercenter a California. Introducido a finales de 1980, supercentros añaden una línea llena de comestibles y departamentos especializados para surtido tradicional de Wal-Mart de mercancía general. entrada prevista de Wal-M...Starting at €8.20
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The Electronic Products Division (A) (Spanish version)
Beer, MichaelCase HBS-411S19Leadership and People ManagementDescribes a division of Corning Glass Works that finds itself with deep financial and organizational problems. Severe conflict and lack of coordination exist between functional groups. Employees do not have a sense of direction and morale is low. Provides sufficient data to determine that the cause of these problems is a change in business environment that had been followed by change in organization and management. Can be used for analysis of org...Starting at €8.20
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Colonial Food Services Co. (Spanish Version)
Beer, Michael; Clawson, James G.Case HBS-402S07Leadership and People ManagementEl primer caso en una serie de casos de cuatro partes que describe los acontecimientos que condujeron a una entrevista de evaluación del desempeño. Describe los antecedentes de la empresa.Starting at €8.20
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James Cranston (Spanish version)
Beer, Michael; Clawson, James G.Case HBS-402S08Leadership and People ManagementDescribes the attitudes, feelings, and perceptions of the manager who will conduct the performance appraisal interview.Starting at €8.20
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Merck Latin America (B): Argentina (Spanish Version)
Beer, Michael; Weber, JamesCase HBS-406S14Leadership and People ManagementComplementa el caso (A).Starting at €5.74
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SMA: División de productos microelectrónicos (C)
Beer, Michael; Tushman, Michael L.Case HBS-407S08Leadership and People ManagementComplementa el caso (B). Una versión reescrita de un suplemento antes.Starting at €5.74