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Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
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La organización del negocio de productos para el consumidor de HP: la distribución de impresoras por Internet
Lal, Rajiv; Prescott, Edith D.; Kalyanam, KirthiCase HBS-502S32MarketingEn la primavera de 1998, Pradeep Jotwani, vicepresidente y director general de la Organización de Empresas de Productos de Consumo de Hewlett-Packard Co. (HP), estaba contemplando el éxito cada vez mayor del comercio electrónico y sus implicaciones para su división. El grupo de productos de consumo había comenzado a vender impresoras restauradas a través de un centro de venta de Internet en diciembre de 1997, pero ahora se Jotwani considerando un...Starting at €8.20
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Omnitel Pronto Italia (Spanish Version)
Lal, Rajiv; Knoop, Carin-Isabel; Raju, SumaCase HBS-503S15MarketingDescribe la situación que enfrentan los Omnitel pronto después del lanzamiento de sus servicios de telecomunicaciones móviles en Italia en diciembre de 1995. Compitiendo contra el monopolio italiano, TIM, Omnitel había posicionado sus servicios a ser mejor en la dimensión de calidad. Sin embargo, las ventas fueron significativamente por debajo de las expectativas. Con el fin de desarrollar una nueva estrategia, Omnitel realizó una amplia investig...Starting at €8.20
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Harrah's Entertainment, Inc. (Spanish version)
Lal, Rajiv; Carrolo, Patricia MartoneCase HBS-503S69MarketingHe wanted to know how much these marketing efforts had contributed to Harrah's overall performance and whether these marketing results were a one-shot event or could be achieved year after year, especially as the competition introduced similar programs.Starting at €8.20
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Una disputa con el SIDA (B) (Spanish Version)
Badaracco, Joseph L., Jr.; Useem, JerryCase HBS-304S13Complementa el caso (A).Starting at €5.74
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Kathryn McNeil (A) (Spanish version)
Badaracco, Joseph L., Jr.; Useem, JerryCase HBS-304S16Business Ethics and Corporate Social ResponsibilityCharles Foley, vice president of the computer retailing firm Sayer MicroWorld, must decide whether or not to fire his employee, Kathryn McNeil, a 37-year-old product manager who has been unable to work as many hours as her colleagues due to her status as a single parent of a six-year-old boy. The company's recent risk-laden acquisition of another ailing firm has intensified the office's already high-pressure environment by necessitating that all ...Starting at €8.20
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Kathryn McNeil (B) (Spanish Version)
Badaracco, Joseph L., Jr.; Useem, JerryCase HBS-304S17Complementa el caso (A).Starting at €5.74
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Analyst's Dilemma (A) (Spanish version)
Badaracco, Joseph L., Jr.; Useem, JerryCase HBS-309S37Business Ethics and Corporate Social ResponsibilityA young investment banker returns home one night to find that her roommate and best friend has been laid off from Universal Bank because Universal is shutting down its capital finance group. Her roommate makes her promise to keep this information confidential because the news is not to be disclosed to the market for several days. The protaganist knows, however, that Universal's capital finance group is collaborating with her own investment bank o...Starting at €8.20
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El Dilema de la Analista (B)
Badaracco, Joseph L., Jr.; Useem, JerryCase HBS-309S38Complementa el caso (A).Starting at €5.74
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Este caso apesta: Beavis, Butt-head y el contenido de la TV (B)
Badaracco, Joseph L., Jr.; Useem, JerryCase HBS-309S41Complementa el caso (A).Starting at €5.74