Search results
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Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
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Rock Star or Shooting Star? (B)
Isabella, Lynn A.; Maiden, Stephen E.Case DARDEN-OB-1199-ELeadership and People ManagementSet in an investment firm, the A case presents the president going through a review process with the firm’s portfolio managers. By all accounts, Fred Silverton’s financial savvy and skills had had helped the staggering mutual fund company reach success. The case runs through issues and actions directly involving Silverton. Despite Silverton’s success, there were some who were alarmed over his approach to human capital. Nonetheless, the president ...Starting at €5.74
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Progressive Insurance: Making Pay As You Drive a Snap for Consumers - Teaching Note
Farris, Paul W.; Steenburgh, Thomas J.; Maiden, Stephen E.Teaching Note DARDEN-M-0873TN-EMarketingTeaching note for product M-0873Starting at €0.00
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La organización del negocio de productos para el consumidor de HP: la distribución de impresoras por Internet
Lal, Rajiv; Prescott, Edith D.; Kalyanam, KirthiCase HBS-502S32MarketingEn la primavera de 1998, Pradeep Jotwani, vicepresidente y director general de la Organización de Empresas de Productos de Consumo de Hewlett-Packard Co. (HP), estaba contemplando el éxito cada vez mayor del comercio electrónico y sus implicaciones para su división. El grupo de productos de consumo había comenzado a vender impresoras restauradas a través de un centro de venta de Internet en diciembre de 1997, pero ahora se Jotwani considerando un...Starting at €8.20
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Omnitel Pronto Italia (Spanish Version)
Lal, Rajiv; Knoop, Carin-Isabel; Raju, SumaCase HBS-503S15MarketingDescribe la situación que enfrentan los Omnitel pronto después del lanzamiento de sus servicios de telecomunicaciones móviles en Italia en diciembre de 1995. Compitiendo contra el monopolio italiano, TIM, Omnitel había posicionado sus servicios a ser mejor en la dimensión de calidad. Sin embargo, las ventas fueron significativamente por debajo de las expectativas. Con el fin de desarrollar una nueva estrategia, Omnitel realizó una amplia investig...Starting at €8.20
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Harrah's Entertainment, Inc. (Spanish version)
Lal, Rajiv; Carrolo, Patricia MartoneCase HBS-503S69MarketingHe wanted to know how much these marketing efforts had contributed to Harrah's overall performance and whether these marketing results were a one-shot event or could be achieved year after year, especially as the competition introduced similar programs.Starting at €8.20
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USA Track & Field: Getting Its Governance on Track - Teaching note
Cheng, Yo-Jud; Maiden, Stephen E.Teaching Note DARDEN-S-0352TN-EStrategyTeaching note for product S-0352Starting at €0.00
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USA Track & Field: Getting Its Governance on Track
Cheng, Yo-Jud; Maiden, Stephen E.Case DARDEN-S-0352-EStrategyThis public-sourced case set in May 2020 examines various corporate governance issues that have arisen for the nonprofit USA Track & Field (USATF). The case’s protagonist is board member Tricia Myers who considers how the board can better serve its constituents as they are inundated with a torrent of issues around CEO compensation, fundraising, and governance regulations. The board faces a fire drill as CEO Max Siegel’s high compensation has just...Starting at €8.20
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Henry Spots a Problem at Sunshine O.J. (A)
Fairchild, Gregory B.; Maiden, Stephen E.Case DARDEN-OM-1614-EService and Operations ManagementHenry Franklin works at Sunshine O.J. (Sunshine), a three-year-old, fast-growing organic orange juice manufacturer near Charleston, South Carolina. Before his employment at Sunshine, Franklin worked for about two decades in his family’s business, FranklinStarting at €8.20
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Henry Spots a Problem at Sunshine O.J. (A) -Teaching note
Fairchild, Gregory B.; Maiden, Stephen E.Teaching Note DARDEN-OM-1614TN-EService and Operations ManagementTeaching note for product OM-1614Starting at €0.00