Search results
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Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
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Transitioning to a Marketplace Model (Spanish version)
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCase HBS-518S12MarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Starting at €8.20
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Exeter Group, Inc. (B) (Spanish Version)
Eccles, Robert G.; Narayandas, Das; Herman, KerryCase HBS-413S09Leadership and People ManagementEste caso presenta una descripción breve de las decisiones de la empresa garantiza si o no seguir adelante con cada uno de los cuatro proyectos que son la base de la caja (A).Starting at €5.74
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The MonoSpace Launch in Germany (Spanish version)
Narayandas, Das; Swartz, GordonCase HBS-503S07MarketingFocuses on the launch of a new elevator product in Germany. In 1996, global construction slumps and low differentiation among competitive offerings has led to significant price competition and margin erosion in the elevator industry. In these circumstances, KONE, one of the global players in this industry, has developed the Monospace elevator product that uses revolutionary technologies. This new product is expected to have a significant impact o...Starting at €8.20
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Anatomy of a Sale, Part 1 (Spanish version)
Deighton, John; Narayandas, DasCase HBS-506S29MarketingHow does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months--from Siebel's initial involvement to a challenge from competitor Oracle to the climax. The structure of Quick & Reilly's buying center is mapped, as is the role of its parent, Fleet Bank. The fortunes of the...Starting at €8.20
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Hunter Business Group: EquipoNBA
Narayandas, Das; Caputo, ElizabethCase HBS-507S10MarketingEl asunto del grupo Hunter (HBG), una empresa de consultoría de marketing directo que se especializa en la reorganización de las ventas y la comercialización de los esfuerzos de las empresas industriales, usos integra tecnologías de atención telefónica (incluyendo ventas de campo, teléfono y correo electrónico) como medio de "revolucionar la cara de los negocios -to-business (B2B) marketing directo ". La firma opera bajo la teoría de que las comu...Starting at €8.20
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Ángeles y Demonios: La nueva forma de Best Buy para abordar a los clientes (B)
Elberse, Anita; Gourville, John T.; Narayandas, DasCase HBS-510S02MarketingComplementa el caso (A). Un resumen no está disponible para este producto.Starting at €5.74
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Ericsson: Leading in Times of Change
Narayandas, Das; Beyersdorfer, DanielaCase HBS-507074-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. After its dramatic corporate turnaround, the Swedish telecom infrastructure company Ericsson hires a new CEO to bring the former Swedish flagship company back on track. Puts students in the shoes of Carl-Henric Svanberg, an industry outsider and CEO of locks group Assy Abloy, who does not hesitate a moment when he gets the call in early 2003. Looks back on the reasons for Er...Starting at €8.20
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Reinventing Ericsson
Narayandas, Das; Beyersdorfer, DanielaCase HBS-507075-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. Carl-Henric Svanberg, CEO of the Swedish telecom infrastructure company Ericsson, has to reorganize the recovering company in late 2003 after a major industry downturn. He is convinced that only a more market-orientated and customer-focused organization will be able to remain competitive in this maturing, high-technology focused industry. Presents his change project, in whic...Starting at €8.20
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Ellen Harvey
Narayandas, Das; Nanda, Ashish; Mister, Mike; Haas, NicholasCase HBS-516047-EMarketingStarting at €8.20