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Selling Experiences to Connect With Consumers
Collection: IESE (España)Ref.: ART-2981-EPublished: Mar 16, 2017Format: PDFPages: 8Language: English - Case
Kola Real: La expansión internacional
Collection: PAD - Universidad de Piura (Perú)Ref.: PAD-DG-C-406Published: Aug 1, 2003Reviewed: Aug 1, 2003Format: PDFPages: 22Language: Spanish - Case
Genuinus: marketing digital para vender productos frescos online
Collection: IESE (España)Ref.: M-1338Published: Dec 9, 2015Reviewed: Sep 9, 2016Format: PDFPages: 33Language: Spanish - Case
David contra Goliath. Decisiones comerciales en La Fageda
Collection: IESE (España)Ref.: M-1321Published: Oct 27, 2014Reviewed: Jul 3, 2017Format: PDFPages: 20Language: Spanish - Case
Benati Solares
Collection: IESE (España)Ref.: M-1318Published: Oct 6, 2014Reviewed: Nov 2, 2015Format: PDFPages: 16Language: Spanish - Teaching Note
David Versus Goliath: Commercial Decisions at La Fageda - Teaching note
Collection: IESE (España)Ref.: MT-47-EPublished: Apr 9, 2018Format: PDFPages: 15Language: English - Case
GoQuickly.com and FileAway: Advertising in the Super Bowl
Collection: IESE (España)Ref.: M-1374-EPublished: Jul 15, 2019Format: PDFPages: 15Language: English - Case
NTT DoCoMo: El futuro de Internet sin cables
Collection: HBSP (USA)Ref.: HBS-702S09Published: Aug 9, 2002Format: PDFPages: 20Language: Spanish - Case
Crown Cork & Seal in 1989 (Spanish version)
Collection: HBSP (USA)Ref.: HBS-702S11Published: Aug 9, 2002Reviewed: Jun 19, 2006Format: PDFPages: 25Language: Spanish - Case
Wal-Mart Stores, Inc. (Spanish version)
Collection: HBSP (USA)Ref.: HBS-706S15Published: Jan 20, 1994Reviewed: Nov 6, 2002Format: PDFPages: 24Language: Spanish