Search results
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Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
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El Caserío: Brand Arquitecture
Lozano V.; Milán B.; Oliver, Xavier; de Toro, Juan ManuelCase M-1189-EMarketingA historical view of the brands acquired by Kraft in Spain, especially El Caserío. The company faces competitors who have established much more coherent brand architectures, with more potential for expansion and profit. The decisions they take for the current brands will define their future.Starting at €8.20
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Mercedes-Swatch
de Toro, Juan Manuel; Oliver, XavierCase M-1018MarketingDe la alianza estratégica entre Mercedes Benz y Swatch nace un proyecto de lanzamiento de un nuevo vehículo utilitario revolucionario de dos plazas. El caso plantea la necesidad de elaborar el briefing del producto para presentarlo en el concurso de agencias de publicidad.Starting at €8.20
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The Achilles Heel of the Driven, Ambitious Professional: How Your Drive to Achieve May Be Sabotaging Your Career
DeLong, Thomas J.Book Chapter HBS-8515BC-EIf you're a successful leader, you probably have a hard-charging, high-need-for-achievement personality. Yet those very traits that have made you successful can sabotage your career without your even knowing it. Sticking with your proven strengths instead of risking exposure of your weaknesses can hold you back from higher levels of success. In this chapter, organizational behavior expert Thomas DeLong introduces eleven traits that characterize h...Starting at €8.20
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The Challenge of Doing the Right Thing Poorly: Courage and Vulnerability--Your Path to Greater Success and Satisfaction
DeLong, Thomas J.Book Chapter HBS-8516BC-EIt's a paradox: many highly successful people tend to become reluctant to move beyond their already proven capabilities. Behind this inertia is a deeply rooted anxiety: you want to continually perform at peak level, to be recognized, and to have strong relationships with your boss and your colleagues. To overcome this anxiety and keep growing, says organizational behavior expert Tom DeLong, you must allow yourself to do the right thing poorly. Li...Starting at €8.20
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Isolation: Why Do I Keep Voting Myself Off the Island--How to Deal with Unfounded Anxiety About Your Status at Work
DeLong, Thomas J.Book Chapter HBS-8518BC-EAchievement-craving professionals want to believe they're in the inner circle, that they're members of the club. Successful, smart A players may seem outwardly confident, but beneath that glossy veneer lurks an inner doubt: Am I as good as everyone thinks I am? Does management see me as an indispensable member of the team? If you're like most high-need-for-achievement personalities, you are always worrying about your role in the organization. Thi...Starting at €8.20
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Significance: Does Anyone but Me Care About Me--How Confirming Your Professional Significance Leads to Growth and Change
DeLong, Thomas J.Book Chapter HBS-8519BC-EWhat constitutes a feeling of insignificance? Lack of encouragement from your boss? The nagging sense that you are merely a replaceable part? Odds are, if you're a high-need-for-achievement type, prestige and pay are not enough--you need to feel that you matter to your organization. But according to leadership expert Thomas DeLong, many organizations lack the consciousness to address issues of significance and meaning among their people--they are...Starting at €8.20
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Put It Behind You: How to Let Go of Your Past and Free Yourself to Pursue Your Goals
DeLong, Thomas J.Book Chapter HBS-8532BC-EDo you have painful memories from your career that still haunt you? Maybe your first boss denied you a promotion you felt you deserved, or you were seduced by a persuasive manager into staying in an unrewarding job, or your organization never came through on promises made to you. Especially for successful, high-need-for-achievement professionals, unpleasant memories can exert a stranglehold on future growth. In this chapter, organizational behavi...Starting at €8.20
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Second Captain First Choose: How to Create a Support Network and Get the Feedback You Need to Grow, Change, and Succeed
DeLong, Thomas J.Book Chapter HBS-8533BC-EToo many high-need-for-achievement professionals think that they can't ask anyone for help if they're struggling. They need to come across as tough and independent, never "soft" or uncertain. If this sounds like you, you could become isolated and less open to growth and change--and therefore less and less effective. In this chapter, leadership expert Thomas DeLong argues that if you want to overcome your fears and gain the courage to stretch your...Starting at €8.20
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Don't Blink: How to Overcome Your Fear of Change and Make Crucial Decisions with Confidence
DeLong, Thomas J.Book Chapter HBS-8534BC-EWhen high-need-for-achievement professionals become mired in anxiety-producing traps, they tend to think too much and act too little. They shy away from decisions that involve trying something new, changing course, or committing themselves to a tantalizing but potentially risky new goal. In this chapter, Thomas DeLong, a noted expert in organizational behavior and leadership, defines "blinking" as hesitating in the face of an important decision, ...Starting at €8.20