Search results
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Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
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Accelerate! (Spanish version)
Kotter, John P.Article HBS-R1211BLeadership and People ManagementThe old ways of setting and implementing strategy are failing us, writes the author of Leading Change, in part because we can no longer keep up with the pace of change. Organizational leaders are torn between trying to stay ahead of increasingly fierce competition and needing to deliver this year's results. Although traditional hierarchies and managerial processes--the components of a company's "operating system"--can meet the daily demands of ru...Starting at €8.20
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Florida Power & Light's Quality Improvement Program (Spanish Version)
Hart, Christopher W.L.; Livingston, JoanCase HBS-604S06Service and Operations ManagementDescribe el esfuerzo exitoso de una importante compañía de electricidad para instituir un programa integral de mejora de la calidad en toda la organización. Diseñado para ser utilizado en un análisis comparativo de los esfuerzos de mejora de la calidad descrito en Paul Revere Insurance Co. (A). Los estudiantes aprenden que no hay una sola manera "correcta" para construir el concepto de defecto de prevención en una organización (como el que defien...Starting at €8.20
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The Money Back Guarantee (A) (Spanish version)
Hart, Christopher W.L.Case HBS-604S08Discusses a large overnight express company, which guarantees its service, and which has created a major headache for one of its customers. The problem exposes deficiencies in its service and in the guarantee it has advertised heavily. A formal complaint is made to the CEO. From the CEO's perspective, students must confront a variety of issues related to the problem.Starting at €8.20
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Federal Express: The Money Back Guarantee (B) (Spanish Version)
Hart, Christopher W.L.Case HBS-608S13Service and Operations ManagementVéase el caso (A).Starting at €5.74
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Federal Express: The Money Back Guarantee (D) (Spanish Version)
Hart, Christopher W.L.Case HBS-608S15Service and Operations ManagementVéase el caso (A).Starting at €5.74
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La selección de personal en Bowles Hollowell Conner & Co.
Gabarro, John J.; Burtis, Andrew; Ibarra, Herminia; Kotter, John P.Case HBS-411S08Leadership and People ManagementExamina el proceso de reclutamiento de Bowles Hollowell Conner & Co. (BHC), una firma de banca de inversión conocido por su trabajo con las empresas del mercado medio. En concreto, presenta un perfil de la su proceso de reclutamiento firme y después hacer un análisis de ese proceso a través de los esfuerzos de reclutamiento de la firma en la Harvard Business School (HBS). Incluye las hojas de vida de 17 HBS segundo año los estudiantes que buscaba...Starting at €8.20
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Singapore Airlines (A) (Spanish Version)
Hart, Christopher W.L.; Lytle, Lucy N.Case HBS-604S05Service and Operations ManagementLa nueva competencia ha dado lugar a dudas acerca de la excelente reputación de Singapore Airlines para servicios en vuelo. La clave para mantener o mejorar el servicio es la actitud y aptitud de los tripulantes de cabina. La compañía ahora descubre que puede haber problemas en este grupo. Esta es una versión reescrita de los casos anteriores por D. D. Wyckoff.Starting at €8.20
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Bring the Outside In: Increasing True Urgency by Winning Hearts and Minds
Kotter, John P.Book Chapter HBS-4888BC-ELeadership and People ManagementOrganizations of any size or age tend to be too internally oriented. The disconnect between what insiders see, feel, and think, on the one hand, and external opportunities and hazards, on the other, can be astonishing. This inside-outside gap always reduces an organization's sense of urgency, and must be diminished if organizations hope to implement change successfully. This chapter is excerpted from "A Sense of Urgency."Starting at €8.20
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Deal with NoNos: Increasing True Urgency and Managing People Who Resist Change
Kotter, John P.Book Chapter HBS-4891BC-ELeadership and People ManagementA NoNo is more than a skeptic-he is, in essence, an urgency killer. He's always ready with ten reasons why the current situation is fine, why the problems and challenges others see don't exist, or why you need more data before acting. This chapter describes methods for preventing difficult people from derailing change. This chapter is excerpted from "A Sense of Urgency."Starting at €8.20