Search results
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Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
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Marketing Management
Michael R. PearceTechnical Note IVEY-9B08A015-EKnowledge and Communication, MarketingMarketing improves an organization's performance by establishing and fostering profitable relationships with customers. This note details the major choices faced by marketing professionals and the 10 steps for preparing a successful marketing plan.Starting at €8.20
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How to Start an Entrepreneurial Revolution (Spanish version)
Isenberg, Daniel J.Article HBS-R1006AEntrepreneurship(1) Stop emulating Silicon Valley. (2) Shape the ecosystem around local conditions. (3) Engage the private sector early. (4) Favor the high potentials. (5) Get a big win on the board. (6) Tackle cultural change head-on. (7) Stress the roots. (8) Don't overengineer clusters; help them grow organically. (9) Reform legal, regulatory, and bureaucratic frameworks. Each of these is critical to entrepreneurship-yet insufficient to sustain it. They key ...Starting at €8.20
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Show Me the Money (A) (Spanish Version)
Rose, ClaytonCase HBS-319S16Business Ethics and Corporate Social ResponsibilityUn líder de la unidad de negocio se enfrenta a una decisión importante cuando un empleado fundamental para una operación de alto perfil pide un acuerdo de compensación único que tiene implicaciones para la cultura de la empresa.Starting at €8.20
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La punta del iceberg: JP Morgan Chase y Bear Stearns (B2)
Rose, Clayton; Bergstresser, Daniel B.; Lane, DavidCase HBS-216S05FinanceBear Stearns & Co quemados a través de casi todas sus $ 18 mil millones en reservas de efectivo durante la semana del 10 de marzo de 2008, y una disposición sin precedentes de apoyo a la liquidez de la Reserva Federal viernes 13 de marzo fue insuficiente para revertir el deterioro de la condición del oso. Presidente de la Reserva Federal, Benjamin Bernanke, el secretario del Tesoro, Henry Paulson, y el presidente de la Fed de Nueva York, Timothy ...Starting at €8.20
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Cerrar el negocio
Rose, ClaytonCase HBS-316S02Knowledge and CommunicationMeredith, el jefe de una división importante de una empresa financiera, debe hacer frente a una respuesta inesperada y el desafío de un colega mayor cuando se propone el cierre de una unidad de bajo rendimiento.Starting at €8.20
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Maple Leaf Simply Fresh (D)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A011-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the Simply Fresh team is preparing a formal debrief of the program thus far.Starting at €5.74
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Cherries With Charm: Turkey's Alara Agri
Michael R. Pearce; Jordan MitchellCase IVEY-9B09A019-EEntrepreneurship, Marketing, StrategyThe chief executive officer (CEO) and owner of Alara Agri, a major Turkish cherry and fig producer, wants to convince retailers in Belgium and Germany (and, later, other parts of Europe) to change cherries from a bulk product to a higher-end luxury product packaged in small carry bags. The move from bulk to small packages has been highly successful in the United Kingdom where retailers reduced waste and increased margins. The German and Belgian r...Starting at €8.20
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Aubrey McClendon's Special Incentive Compensation at Chesapeake Energy (A)
Healy, Paul M.; Rose, Clayton; Sesia, AldoCase HBS-110047-EAubrey McClendon, founder and CEO of Chesapeake Energy, was, according to Fortune Magazine, the highest paid U.S. CEO in 2008 receiving over $100 million in total compensation. McClendon received this compensation despite a significant drop in the company's stock price and financial performance during the year. The (A) case addresses the specifics of the compensation and the rationale for the compensation from the perspective of Chesapeake's boar...Starting at €8.20
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On Weldon's Watch: Recalls at Johnson & Johnson from 2009 to 2010 Teaching Note
Sucher, Sandra J.; Rose, ClaytonTeaching Note HBS-613064-ETeaching Note for 311029Starting at €0.00