Search results
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Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
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Johnson & Johnson: La Tragedia de Tylenol
Greyser, Stephen A.Case HBS-503S68MarketingEn octubre de 1982, Johnson & Johnson se enfrentó a una crisis importante cuando siete muertes fueron atribuidas a Tylenol envenenado. El caso analiza los hechos como se conoce a la semana siguiente de los hechos, y plantea una amplia gama de cuestiones relacionadas con el comportamiento del consumidor, la responsabilidad corporativa, y la reacción de la competencia.Starting at €8.20
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Sports Sponsorship to Rally the Home Team
Farrelly, Francis J.; Greyser, Stephen A.Article HBS-F0709E-EMarketingCompanies are beginning to use their brand-enhancing sponsorship of teams and events internally, to motivate employees or facilitate major structural change. Sports-related communications and incentives can create cohesion and foster pride in the company.Starting at €8.20
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Sports Sponsorship to Rally the Home Team (Spanish version)
Farrelly, Francis J.; Greyser, Stephen A.Article HBS-F0709EMarketingCompanies are beginning to use their brand-enhancing sponsorship of teams and events internally, to motivate employees or facilitate major structural change. Sports-related communications and incentives can create cohesion and foster pride in the company.Starting at €8.20
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Superior Manufacturing Co. (Spanish version)
Hawkins, David F.; Cohen, Jacob; Culliton, James WCase HBS-105S16Accounting and ControlManagement must extract relevant cost data from the company's cost accounting system for product line decisions. A rewritten version of an earlier case.Starting at €8.20
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Empire Glass Co. (A) (Spanish Version)
Hawkins, David F.Case HBS-106S11Accounting and ControlSe refiere a control de gestión a nivel de división, y el uso de los presupuestos.Starting at €8.20
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Octane Service Station (Spanish Version)
Hawkins, David F.Case HBS-107S13Accounting and ControlEl propietario de una estación de servicio debe preparar estados financieros.Starting at €8.20
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Accounting at MacCloud Winery (Spanish version)
Hawkins, David F.; Kaplan, Robert S.; Miller, Gregory S.Case HBS-107S24Accounting and ControlUses a fictional new winery to introduce accounting concepts and practices such as assets, liabilities, expenses, the matching principle, and contingent activities. Designed to approach the subject at a conceptual level, allowing class discussion to focus on the underlying thought process regarding accounting, rather than on "proper" numerical calculations.Starting at €8.20
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Introducción al proceso de control gerencial
Hawkins, David F.Case HBS-108S01Accounting and ControlCubre el proceso de control de gestión.Starting at €8.20
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Arthur Andersen LLP (Spanish Version)
Hawkins, David F.; Cohen, JacobCase HBS-110S02Accounting and ControlEste caso pone de relieve la historia de Arthur Andersen y el colapso de la firma tras la auditoría de Enron Corp. y el Departamento de Justicia obstrucción a la convicción de la justicia.Starting at €8.20