Search results
-
Transfer Value of Soccer Players
Hubert Pun; Philip KimCase IVEY-9B16E030-ECorporate Governance, StrategyIn 2016, a soccer fan closely followed the scores, standings, and transfers of players in the European soccer leagues. Having witnessed countless exchanges of players from one team to another, she wondered about the factors that team managers considered when determining the players’ market values. She gathered data on 77 notable soccer players in an effort to better understand the essential factors that made the players valuable. Could she use th...Starting at €8.20
-
Kevin Bertolini: Moving Average Strategy
Hubert Pun; Christophe CattryCase IVEY-9B15E006-ECorporate GovernanceOn September 6, 2014, a young investor is trying to find a trading strategy to use to make money on Cisco’s stock. He wants to know whether the stock is increasing or decreasing in value. He decides to use the moving average strategy to avoid the fluctuations in the stock price caused by different short-term phenomena. When should he buy, sell or do nothing?Starting at €8.20
-
Kevin Bertolini: Stop-Loss Strategy
Hubert Pun; Alex ZhangCase IVEY-9B15E012-ECorporate GovernanceAn investor has purchased a share of Cisco stock and wants to protect himself from some downside risk using the stop-loss trading strategy. However, he doesn’t want to sell the stock prematurely based on short-term price fluctuations. What is the best threshold for the stop-loss strategy? How does it compare to the holding strategy?Starting at €8.20
-
General Motors: Supplier Selection for Innovation
Tingting Yan; Hubert Pun; Melissa Srock; James Preslar; Kate Plegue; Jilianna MeldrumCase IVEY-9B17D006-EService and Operations Management, StrategyIn February 2017, a purchasing manager for General Motors Company (GM) needed to come up with a sourcing proposal to source e-boost modules, which were required to support the enhanced 2020 Chevrolet Bolt Electric Vehicle and the new 2020 Chevrolet Bolt AStarting at €8.20
-
Improving a Hockey Team - Teaching Note
Hubert Pun; Josh WeinsteinTeaching Note IVEY-8B18E005-ECorporate GovernanceTeaching note for product 9B18E005.Starting at €0.00
-
Yangtzekiang Garment Group Company: Challenges and Opportunities in Transformation- Teaching Note
Jianping Liang; Hubert Pun; Jing ChenTeaching Note IVEY-8B18D001-EService and Operations ManagementTeaching note for product 9B18D001.Starting at €0.00
-
Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
-
Conversion Rate Optimization
Ferrándiz, Luis; Villanueva, Julian; Soldado, PilarTechnical Note MN-389Information Technologies, MarketingEn esta nota se presenta una serie de pautas para aumentar la conversión en un sitio web. Ésta no tiene por qué ser una transacción monetaria, sino que puede tratarse de un registro o de los actos de compartir una noticia, invitar a un amigo, hacerse fan de un club, realizar una descarga, solicitar la prueba de un vehículo, etc. La optimización de un proceso de CRO en un sitio web debe seguir unos pasos estipulados para asegurar su máximo aprovec...Starting at €8.20
-
Santander-Serfín: Revitalizing the Payment Systems Business
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-EMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
-
Coca Cola Spain: Branding 2.0
Villanueva, Julian; Ziskind, Julie Michelle; Armelini, GuillermoCase M-1269-EKnowledge and Communication, MarketingThe case analyzes Coca-Cola Spain's use of social media and Web 2.0 to reach audiences that are no longer tuning in to mass media. It also discusses the similarities and differences between various social media platforms and the ongoing evolution of online marketing.Starting at €8.20