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- Case
Kola Real: La expansión internacional
Collection: PAD - Universidad de Piura (Perú)Ref.: PAD-DG-C-406Published: Aug 1, 2003Reviewed: Aug 1, 2003Format: pdfPages: 22Language: Spanish - Case
El Caserío: Brand Arquitecture
Collection: IESE (España)Ref.: M-1189-EPublished: Dec 7, 2005Format: pdfPages: 30Language: English - Case
Mercedes-Swatch
Collection: IESE (España)Ref.: M-1018Published: May 3, 1996Reviewed: Feb 1, 2012Format: pdfPages: 47Language: Spanish - Technical Note
Lo que funciona en comunicación
Collection: IESE (España)Ref.: MN-305Published: Nov 1, 1995Reviewed: Nov 1, 1995Format: pdfPages: 9Language: Spanish - Technical Note
El activo y la fortaleza de la marca
Collection: IESE (España)Ref.: MN-363Published: Sep 20, 2007Format: pdfPages: 7Language: Spanish - Technical Note
Marketing deportivo: ¿enfocado al mercado o al producto
Collection: IESE (España)Ref.: MN-356Published: Nov 27, 2006Format: pdfPages: 7Language: Spanish - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: pdfPages: 6Language: Spanish - Technical Note
Eficacia de la comunicación publicitaria en televisión: El zapping activo y zapping pasivo
Collection: IESE (España)Ref.: MN-315Published: Dec 1, 1997Reviewed: Dec 1, 1997Format: pdfPages: 9Language: Spanish - Case
Carolina Herrera
Collection: IESE (España)Ref.: M-936Published: Jan 1, 1994Reviewed: Jan 1, 1994Format: pdfPages: 29Language: Spanish - Article
You Need an Innovation Strategy (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R1506BPublished: Jun 1, 2015Format: pdfPages: 13Language: Spanish