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Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
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Queralto.com: Omnicanalidad digital en ortopedia. Nota del Instructor
García del Pueyo, J. L.Teaching Note IIST-MITN-171MarketingQueraltó es una mediana empresa familiar y centenaria especializada en la distribución de productos ortopédicos y de equipamiento hospitalario, que debido a la crisis económica decide potenciar el canal de venta on line. Sus comienzos en el e-commerce datan de 2012 pero no es hasta 2016 cuando ven un rápido crecimiento fundamentalmente debido a la venta al consumidor final a través de su web y de Amazon. La facturación se había incrementado en un...Starting at €0.00
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Zotal Laboratorios: B2B y el recorrido de la marca. Nota del Instructor
García del Pueyo, J. L.Teaching Note IIST-MITN-175MarketingZotal es una marca creada en 1909, referente en el sector de la bioseguridad zoosanitaria y que pertenece a Laboratorios Zotal, empresa familiar que comercializa más de 26 productos y marcas distintas. Tras una investigación sobre su posicionamiento deciden afrontar un plan para la reestructuración, rediseño completo de la gama y transformación digital. Posteriormente realizan un Plan Estratégico y comienzan a evaluar distintas alternativas de cr...Starting at €0.00
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Hero Baby Southern Europe
Gómez González, C.; García del Pueyo, J. L.Case IIST-MI-179-E-EMarketingHero is a Swiss multinational with a history of over a hundred years. Although the company traditionally manufactured jams, it entered the infant feeding market in 1985 when it carried out a test that began in Spain. Hero has three major international divisions: jams, cereals, and baby food. However, this case focuses on the infant food division, called Hero Baby, and more specifically on the three markets of the Southern European division: Spain...Starting at €8.20
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SuperTech: ”Same day delivery” en supermercados. Nota del Instructor
García del Pueyo, J. L.; Velasco Rivera, J.J.Teaching Note IIST-PITN-193Service and Operations ManagementDel Super es una startup agregadora on line de supermercados creada en 2015, por dos emprendedores españoles. Se configura como una plataforma de e-commerce que ofrece la ventaja competitiva del same day delivery en el plazo de 1 hora dentro de cortas franjas horarias. En 2018 decide crear el servicio de B2B sobre la base Del Super y lo denomina SuperTech/delivery. Actúa como marca blanca y a coste variable de same day delivery para supermercados...Starting at €0.00
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Ryanair (A) (Spanish version)
Rivkin, Jan W.Case HBS-704S09StrategyIn April 1986, the Ryan brothers announce that their fledging Irish airline Ryanair will soon commence service between Dublin and London. For the first time, Ryanair will face formidable competitors such as Aer Lingus and British Airways on a major route. Students are asked to assess Ryanair's entry and anticipate the response of incumbent carriers.Starting at €8.20
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Tapping the Power of Analogy (Spanish version)
Gavetti, Giovanni; Rivkin, Jan W.Article HBS-R0504CStrategyRecognize the analogy and identify its purpose; thoroughly understand its source; determine whether the resemblance is more than superficial; and decide whether the original strategy, properly translated, will work in the target industry.Starting at €8.20
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Truly Human Leadership at Barry-Wehmiller (Spanish version)
Minor, Dylan; Rivkin, Jan W.Case HBS-719S05StrategyThe chief executive of Barry-Wehmiller, a large maker of industrial equipment, has resolved to run the company via "truly human leadership" in which "success is measured by the way we touch the lives of people." With unusual people practices and a distinctive strategy, the company has generated enviable financial results. During the Great Recession of 2007-2009, the company went to great lengths to avoid layoffs. But as the case opens in 2013, on...Starting at €8.20
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The United Fruit Company in Guatemala (Spanish version)
Jones, Geoffrey G.; Bucheli, MarceloCase HBS-807S06EconomicsExamines the overthrow of President Jacobo Arbenz of Guatemala in 1954 in a U.S.-backed coup in support of the United Fruit Co. Over the previous half century, United Fruit had built a large vertically integrated tropical fruit business that owned large banana plantations in the "banana republics" of Central America, including Guatemala. Examines the impact and role of United Fruit in the Guatemalan economy, one of the poorest in the world, and t...Starting at €8.20
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Global Beauty Made in Brazil (Spanish version)
Jones, Geoffrey G.; Reisen de Pinho, RicardoCase HBS-807S26EntrepreneurshipExplores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and environmental standards. Natura began to seek international markets in 1982, but experienced many setbacks until surviving the economic crisis in Argentina in 2001. The company opene...Starting at €8.20