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Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
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Cultivating Compliance for Strategic Strength: Mastering the Legal Aspects of Business
Bagley, Constance E.Book Chapter HBS-8153BC-ECompliance with the law is just the baseline for winning legally in business. This chapter shows how managers can practice what the author calls "strategic compliance management," which goes beyond mere compliance with the law to embrace organizational integrity and to seek out and exploit business opportunities provided by regulation and deregulation. This chapter is excerpted from "Winning Legally: How to Use the Law to Create Value, Marshal R...Starting at €8.20
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Using Contracts to Define and Strengthen Relationships: Mastering the Legal Aspects of Business
Bagley, Constance E.Book Chapter HBS-8155BC-EThis chapter identifies the web of relationships inherent in any business, and explains how managers can structure contracts to define and strengthen relationships by increasing predictability, allocating risk and reward, creating and retaining options, and aligning incentives. This chapter is excerpted from "Winning Legally: How to Use the Law to Create Value, Marshal Resources, and Manage Risk."Starting at €8.20
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Capturing the Value of Intellectual Capital: Mastering the Legal Aspects of Business
Bagley, Constance E.Book Chapter HBS-8157BC-EThe ability to use intellectual property laws to capture the value of the firm's inventions, proprietary information, and other intangible assets is a key strategic advantage. This chapter shows managers how to use patents, copyrights, trade secrets, and trademarks both offensively and defensively. This chapter is excerpted from "Winning Legally: How to Use the Law to Create Value, Marshal Resources, and Manage Risk."Starting at €8.20
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Ethical Leader's Decision Tree (Spanish version)
Bagley, Constance E.Article HBS-F0302CIf you spring for optional pollution-control devices at your overseas plant, have you violated your duty to maximize shareholder value? Here's a framework that can help clarify this and other ethical dilemmas.Starting at €8.20
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Where Is Advertising Going. Into 'Stitials (Spanish version)
Rayport, JeffreyArticle HBS-F0805AMarketingIt's high time to shift our focus from the "avails" in media content to those in consumers' lives - that is, where, when, and how people might be receptive to relevant commercial messages.Starting at €8.20
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USG Corp. (A)
Bagley, Constance E.; Sherman, EliotCase HBS-807090-EStrategyDeals with CEO Bill Foote's decision of how to deal with USG's exposure to asbestos liability. USG was the largest building materials company in the United States, with 14,000 employees and gross revenues of $3.8 billion. Although USG used asbestos in a small subset of its products (and never in its SHEETROCK), as more companies that were heavy users of asbestos went bankrupt, USG was faced with shouldering the burden of the entire building mater...Starting at €8.20
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USG Corporation, (A), (B), and (C), Teaching Note
Bagley, Constance E.; Sherman, EliotTeaching Note HBS-808007-ETeaching Note for [807090], [807120], and [807121].Starting at €0.00
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Richard Spellman (A) and (B), Teaching Note
Bagley, Constance E.Teaching Note HBS-808014-EEntrepreneurshipTeaching Note for [801202] and [801203].Starting at €0.00
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BitTorrent, Teaching Note
Bagley, Constance E.; Martin, ReedTeaching Note HBS-808023-EEconomicsTeaching Note for 806169.Starting at €0.00