Search results
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Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
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The Product Manager
Bussgang, Jeffrey J.; Eisenmann, Thomas R.; Go, RobCase HBS-812105-EEntrepreneurshipDescribes the role of product manager (PM) in technology companies, detailing: 1) PMs' responsibilities; 2) different ways to organize the product management function; 3) how PMs interact with other functions within technology companies (e.g., engineering, product marketing); 4) how the nature of the PM role varies depending on context (e.g., early vs. late-stage startups, business- vs. engineering driven cultures); and 5) the attributes of effec...Starting at €8.20
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BabbaCo
Bussgang, Jeffrey J.; Jain, GauravCase HBS-813107-EEntrepreneurshipHaving just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels employed by the BabbaCo team (Search, Email, Social Media, Deal Sites, Affiliates, etc.), including the strategy and effectiveness for each. Readers can use this knowledge to evalu...Starting at €8.20
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Superior Manufacturing Co. (Spanish version)
Hawkins, David F.; Cohen, Jacob; Culliton, James WCase HBS-105S16Accounting and ControlManagement must extract relevant cost data from the company's cost accounting system for product line decisions. A rewritten version of an earlier case.Starting at €8.20
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Empire Glass Co. (A) (Spanish Version)
Hawkins, David F.Case HBS-106S11Accounting and ControlSe refiere a control de gestión a nivel de división, y el uso de los presupuestos.Starting at €8.20
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Octane Service Station (Spanish Version)
Hawkins, David F.Case HBS-107S13Accounting and ControlEl propietario de una estación de servicio debe preparar estados financieros.Starting at €8.20
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Accounting at MacCloud Winery (Spanish version)
Hawkins, David F.; Kaplan, Robert S.; Miller, Gregory S.Case HBS-107S24Accounting and ControlUses a fictional new winery to introduce accounting concepts and practices such as assets, liabilities, expenses, the matching principle, and contingent activities. Designed to approach the subject at a conceptual level, allowing class discussion to focus on the underlying thought process regarding accounting, rather than on "proper" numerical calculations.Starting at €8.20
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Introducción al proceso de control gerencial
Hawkins, David F.Case HBS-108S01Accounting and ControlCubre el proceso de control de gestión.Starting at €8.20
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Arthur Andersen LLP (Spanish Version)
Hawkins, David F.; Cohen, JacobCase HBS-110S02Accounting and ControlEste caso pone de relieve la historia de Arthur Andersen y el colapso de la firma tras la auditoría de Enron Corp. y el Departamento de Justicia obstrucción a la convicción de la justicia.Starting at €8.20
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Kim Park (A): Activos monetarios de larga vida
Hawkins, David F.Case HBS-114S02Accounting and ControlUna serie de caselets que exploran la contabilización de activos no monetarios vivido largo.Starting at €8.20