Search results
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Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
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The Product Manager
Bussgang, Jeffrey J.; Eisenmann, Thomas R.; Go, RobCase HBS-812105-EEntrepreneurshipDescribes the role of product manager (PM) in technology companies, detailing: 1) PMs' responsibilities; 2) different ways to organize the product management function; 3) how PMs interact with other functions within technology companies (e.g., engineering, product marketing); 4) how the nature of the PM role varies depending on context (e.g., early vs. late-stage startups, business- vs. engineering driven cultures); and 5) the attributes of effec...Starting at €8.20
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BabbaCo
Bussgang, Jeffrey J.; Jain, GauravCase HBS-813107-EEntrepreneurshipHaving just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels employed by the BabbaCo team (Search, Email, Social Media, Deal Sites, Affiliates, etc.), including the strategy and effectiveness for each. Readers can use this knowledge to evalu...Starting at €8.20
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5 de Mayo (Spanish Version)
Segel, Arthur I; Retsinas, Nicolas P.; Margain, David; Caldera, AndresCase HBS-210S05FinanceEn 2004, Adrian Pandal está buscando financiamiento para una conversión de un edificio residencial en el distrito histórico centro de la Ciudad de México. Se debe convencer a los prestamistas potenciales que el proyecto es viable y que tiene sentido apostar por el potencial futuro de una zona que, hasta hace poco, no ha atraído la inversión sustancial de bienes raíces.Starting at €8.20
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Are You Suited for a Start-Up
Bussgang, Jeffrey J.Article HBS-R1706M-EEntrepreneurshipRelative to established organizations, start-ups can be hard to figure out. What are the jobs to be done? The best entry points? How can you tell whether a company has potential for success and is the right fit for you? The author advises that you first assess whether you're suited for a young, entrepreneurial organization. Start-up joiners need to do three things well: manage uncertainty, push the limits, and think like an owner. He then outline...Starting at €8.20
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Capital Field: A Room with a View, Teaching Note
Retsinas, Nicolas P.; Wyatt, Joshua; James, Griffin H.Teaching Note HBS-210084-EFinanceTeaching Note for [207091].Starting at €0.00
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Making Lemonade in Chicago's Troubled Neighborhoods
Retsinas, Nicolas P.; Lamas, Jazzmin; Strope, LisaCase HBS-212042-EFinanceThis case focuses on the complexities of building a real estate portfolio in two low-income neighborhoods of Chicago, Roseland and Englewood, during the foreclosure crises in 2011.Starting at €8.20
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Pioneers in Colombia
Retsinas, Nicolas P.; Strope, LisaCase HBS-212050-EFinanceIn 2011, Equity International made a $75 million equity investment in Bogota-based real estate company, Terranum Development and became the first institutional real estate investor in Colombia.Starting at €8.20
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One South Technology Park: Investing in Emerging Markets (A) & (B), Teaching Note
Retsinas, Nicolas P.; James, Griffin H.Teaching Note HBS-212106-EFinanceTeaching Note for 210024 and 210027.Starting at €0.00
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Making Lemonade in Chicago's Troubled Neighborhoods, Teaching Plan
Retsinas, Nicolas P.; Strope, LisaTeaching Note HBS-213021-EFinanceTeaching Plan for 212042Starting at €0.00