Search results
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Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
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Sobre el método del caso
Rodríguez Porras, José MaríaTechnical Note FHN-124Leadership and People ManagementStarting at €8.20
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Relaciones interpersonales difíciles. Siete relatos breves
Rodríguez Porras, José MaríaCase FH-709Leadership and People ManagementSiete relatos breves en los que alumnos del curso de Relaciones Interpersonales del 2º año del Master aplican los conceptos del curso a sus relaciones personales.Starting at €8.20
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El programa de mejora continua del Grupo General Cable Sistemas
Rodríguez Porras, José MaríaCase FH-723Leadership and People ManagementEl caso describe el proceso de implantación de un programa de mejora continua a lo largo de siete años, desde 1995 hasta 2002, y una evaluación de sus frutos a través de entrevistas con directivos, mandos y operarios.Starting at €8.20
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The Shubert Organization: The Show Must Go On (condensed)
Beech, María Alejandra; Villanueva, Julian; González, JorgeCase M-1240-EMarketingIn January 2009, Bob Wankel sat in his office at the historic Sardi's building on 44th Street, New York, as he considered the challenges ahead: several Broadway shows were closing, and a severe economic downturn threatened future productions. Many were calling for changes in the theater industry, and the Shubert Organization (where Mr. Wankel had worked for 33 years) had recently lost its Chairman, Gerald Schoenfeld. As the firm's new President a...Starting at €8.20
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Market Segmentation
González, JorgeTechnical Note MN-400-EMarketingThe consumer's needs; providing good customer service: without a doubt, these concepts expressed by Theodore Levitt (1960) almost 60 years ago are at the core of the field of marketing. Considering the customer as the focal point of all commercial efforts quickly leads us to the realization of another equally important reality, namely that a "customer," in the abstract, does not exist. There are a host of specific customers-each with their own pe...Starting at €8.20
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GoQuickly.com and FileAway: Advertising in the Super Bowl
Gallo, Iñigo; González, Jorge; Capizzani, Mario; Panlilio, LorenzoCase M-1374-EMarketingKickersoft managers Jennifer Green and Ted Gutner, along with their respective marketing teams, were preparing for an important presentation meeting with CEO Henrik Mathison. During the meeting, the decision would be made on which creative concepts the US software company would use for that year's Super Bowl advertisements for FileAway and GoQuickly.com-Kickersoft's two most important cloud-based products. Green and Gutner were excited, but the...Starting at €8.20
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El conflicto entre las personas
Rodríguez Porras, José MaríaTechnical Note FHN-248Leadership and People ManagementAnaliza las causas de los conflictos entre las personas y describe varias vías de solución.Starting at €8.20
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James & Robert
Rodríguez Porras, José MaríaCase FH-535-ELeadership and People ManagementThe case describes the friendship between two students of the MBA, during the program. The case contains the background of their frendship, the concept they have about frendship, the image they have of each other, and several incidents that brought about frictions between them. The case is based on the written reports that the students prepared as a requirement to pass the course.Starting at €8.20
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Work Groups at the Barcelona Division (BCD) of Hewlett Packard
Rodríguez Porras, José MaríaCase FH-581-ELeadership and People ManagementStarting at €8.20