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Five Keys That Will Make or Break Your Business
Collection: IESE (España)Ref.: ART-2712-EPublished: Jun 16, 2015Format: PDFPages: 8Language: English - Case
Kola Real: La expansión internacional
Collection: PAD - Universidad de Piura (Perú)Ref.: PAD-DG-C-406Published: Aug 1, 2003Reviewed: Aug 1, 2003Format: PDFPages: 22Language: Spanish - Case
El Caserío: Brand Arquitecture
Collection: IESE (España)Ref.: M-1189-EPublished: Dec 7, 2005Format: PDFPages: 30Language: English - Case
Mercedes-Swatch
Collection: IESE (España)Ref.: M-1018Published: May 3, 1996Reviewed: Feb 1, 2012Format: PDFPages: 47Language: Spanish - Technical Note
Lo que funciona en comunicación
Collection: IESE (España)Ref.: MN-305Published: Nov 1, 1995Reviewed: Nov 1, 1995Format: PDFPages: 9Language: Spanish - Case
Kodak and the Digital Revolution (A) (Spanish version)
Collection: HBSP (USA)Ref.: HBS-706S40Published: Nov 16, 2004Reviewed: Nov 2, 2005Format: PDFPages: 16Language: Spanish - Case
L'Oreal: Global Brand, Local Knowledge
Collection: HBSP (USA)Ref.: HBS-311118-EPublished: Aug 6, 2011Reviewed: May 21, 2012Format: PDFPages: 14Language: English - Technical Note
El activo y la fortaleza de la marca
Collection: IESE (España)Ref.: MN-363Published: Sep 20, 2007Format: PDFPages: 7Language: Spanish - Technical Note
Marketing deportivo: ¿enfocado al mercado o al producto
Collection: IESE (España)Ref.: MN-356Published: Nov 27, 2006Format: PDFPages: 7Language: Spanish - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish