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Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
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Defining Moments: Pay Scales
Detert, James R.; Black, ChristinaCase DARDEN-OB-1215-ELeadership and People ManagementThe only female senior partner at a boutique management consulting firm has found out that she is paid less than half of what male partners were making who were younger, less experienced, and contributing less overall to the business. When she presented her case to the senior partners and explicitly asked if the pay discrepancy is become she was a woman, they would only respond to her through lawyers. The case is designed to bring students’ inst...Starting at €8.20
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Defining Moments: Fair to Whom?
Detert, James R.; Black, Christina; Taubenfeld, BrittonCase DARDEN-OB-1261-ELeadership and People ManagementThe head of an R&D unit in a high-tech firm in India faces a tough decision about whether to recommend firing and replacing or investing even larger amounts of time and resources into training employees who have come up through India’s “reservation system.” Similar to “affirmative action” policies in the United States and Brazil (where the focus is on race), the reservation system in India is meant to counteract inequalities resulting from the hi...Starting at €8.20
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Defining Moments: MBA Hackers
Detert, James R.Case DARDEN-OB-1275-ELeadership and People ManagementThe dean of a prominent business school has learned that the system that his—and many other—business schools use to help select and notify MBA students has been hacked. The hacker posted instructions for applicants to gain access to schools’ decisions ahead of time. During the 10 hours MyMBA’s system was compromised, several hundred applicants viewed their admission status at multiple top-tier schools. MyMBA now has offered the names of the appli...Starting at €8.20
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Defining Moments: Personnel Problems - Teaching Note
Detert, James R.; Black, ChristinaTeaching Note DARDEN-OB-1209TN-ELeadership and People ManagementTeaching Note for product OB-1209Starting at €0.00
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The Pelayo Family Plays Roulette: The Prequel
Pfeifer, Phillip E.; Bodily, Samuel E.; Baucells, ManelCase DARDEN-QA-0847-EDecision AnalysisThe case presents data from 70,340 spins of four roulette wheels: three of which are real ("imperfect") and one of which is simulated ("perfect"). The challenge posed is to identify which of the four is the simulated wheel. After weeks spent recording spin results at their local casino, the members of the Pelayo family think they have identified three imperfect wheels. Before they start betting, they want to be certain that the three wheels they ...Starting at €8.20
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A GLUM Primer: The Risk-Adjusted Expected Value
Pfeifer, Phillip E.; Bodily, Samuel E.; Baucells, ManelTechnical Note DARDEN-QA-0849-EDecision AnalysisThe purpose of this note is to improve on the expected value criterion by incorporating the willingness and capability to take risk of a rational decision maker. First, this note will review the concept of expected net present value (ENPV) and demonstrate its limitations. Next, we introduce the notion of play capital, or the most one is willing to put at risk in view of one’s life circumstances, goals, and resources. Then, we introduce the genera...Starting at €8.20
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Vitaliy’s Purchase Decision
Baucells, Manel; Dydyshka, VitaliyExercise DARDEN-QA-0861-EDecision AnalysisThis short case presents the trade-offs that Vitaliy faces before purchasing a car. The case contains a consequence table showing five different cars and how they fare on six attributes, including price, user ratings, torque, fuel consumption, and engine power. The case is ideal to introduce the multiattribute methodology.Starting at €8.20
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To LED or Not to LED?
Baucells, Manel; Yemen, GerryCase DARDEN-QA-0862-EDecision AnalysisA director of marketing at a major big-box retailer in the United States finds herself overhearing a customer and a lighting specialist discuss the replacement of incandescent and halogen lightbulbs with LEDs in his house. The case provides sufficient data to perform the economic analysis of which lightbulb is more cost effective in terms of net present value. The results are at odds with the student’s intuitions. This case uses a durable consume...Starting at €8.20
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The Elevator Saga
Baucells, Manel; Yemen, GerryCase DARDEN-QA-0866-EDecision AnalysisThis case describes a common situation in old buildings, namely the decision as to whether intall an elevator. In this armchair case, we have an apartment building in Budapest with 3 towers, each containing 24 homeowners, with a possible interest in adding an elevator to each tower of the walk-up building. The case begins by discussing serveral ways to fairly distribute the cost if the elevators are approved. One way is an equal split. The second...Starting at €8.20