Search results
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Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
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APY Art Centre Collective: Taking Indigenous Art to the City - Teaching Note
Theodore L. Hill; Sheri Lambert; Kathryn ReadyTeaching Note IVEY-8B21M019-EStrategyTeaching note for product 9B21M019.Starting at €0.00
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APY Art Centre Collective: Taking Indigenous Art to the City
Theodore L. Hill; Sheri Lambert; Kathryn ReadyCase IVEY-9B21M019-EStrategyIn early 2019, just a year after opening a gallery in Sydney, Australia, the elders of the APY Art Centre Collective proposed opening a second gallery in Adelaide, a much smaller city. The first year in Sydney had been profitable, in part due to an aggressive digital presence. The Collective had some seed money, an offer of a small gallery space, and the draw of serving a large number of the APY community who were residents in Adelaide. But the A...Starting at €8.20
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L'Oréal USA: Digitally Optimizing Consumer Insights
Dennis Paris; Sheri Lambert; Amy LavinCase IVEY-9B21A012-EMarketingNima Gohil, head of the new digital and creative consumer research department at L’Oréal USA (L’Oréal), was preparing for the upcoming January 2016 board meeting at L’Oréal’s research and innovation headquarters in Clark, New Jersey. L’Oréal’s competitors were using new digital media to highlight beauty products to current and new users, and L’Oréal was under pressure to develop a better way to connect with consumers to maintain—if not grow—marke...Starting at €8.20
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Elizabeth Arden: Executing Global Supply Chain Re-engineering - Teaching Note
David Wood; Norman GaoTeaching Note IVEY-8B13D017-EService and Operations Management, StrategyTeaching note for product 9B13D017.Starting at €0.00
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Sam’s Pizzeria: Managing Peak Demand
David Wood; Ali Abdel-RazekCase IVEY-9B20D002-EEntrepreneurship, Service and Operations ManagementIn October 2018, the owner of Sam’s Pizzeria (Sam’s) in Orillia, Ontario, needed to determine how he should staff his business to keep up with an increase in demand on Halloween. Halloween had often been a source of frustration, as Sam's struggled to keep up with demand on that day. Providing customers with good-quality pizza and fast delivery was critical to Sam’s success. Not wanting to repeat the mistakes of the past, the owner knew that he wo...Starting at €8.20
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Bombardier Aviation: The Front Substructure Decision - Teaching Note
David WoodTeaching Note IVEY-8B20D011-EService and Operations ManagementTeaching note for product 9B20D011.Starting at €0.00
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Parcel Guard: Keeping Up with Demand - Teaching Note
David Wood; Ali Abdel-RazekTeaching Note IVEY-8B20D005-EService and Operations ManagementTeaching note for product 9B20D005.Starting at €0.00
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Opera Philadelphia: Segmentation Strategies for Changing Markets
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertCase IVEY-9B19A039-EEntrepreneurship, Marketing, StrategyBetween 2010 and 2015, Opera Philadelphia experienced a steep decline in household subscribers and single-ticket buyers, coupled with severe revenue fluctuations. At that time, market behaviours had changed along with growth in more sophisticated use of dStarting at €8.20
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Opera Philadelphia: Segmentation Strategies for Changing Markets - Teaching Note
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertTeaching Note IVEY-8B19A039-EMarketingTeaching note for product 8B19A039.Starting at €0.00