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Managed Document Services at Xerox: Handle with Care - Teaching Note
Isabella, Lynn A.; Calandra, TroyTeaching Note DARDEN-OB-1321TNLeadership and People ManagementTeaching note for product OB-1321Starting at €0.00
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Integrative Analysis of Competitive Dynamics and Multipoint Competition: The Case of "Cat Fight in the Pet Food Industry"
Chen, Ming-Jer; Hovick, MichaelTechnical Note DARDEN-S-0337-EStrategyThis technical note aims to guide discussion on three strategic moves that are designed for multipoint competition: thrust, feint, and gambit. It will examine how these moves might be applied for multipoint competition within the pet food industry. In the 1980s, pet food companies competed across many different subsegments of cat and dog food, requiring complex and creative multipoint competition strategies to win market shares.Starting at €8.20
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Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
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Knowlton Roberts II (A) (Spanish version)
Isabella, Lynn A.; Yemen, GerryCase DARDEN-OB-1286Leadership and People ManagementEsta es una traducción al español de la versión del 26 de octubre de 2011 del caso UVA-OB-1025. Este caso es una versión actualizada de la serie de casos Knowlton Roberts (UVA-OB-0737 y 0738). Este caso sirve para comprender el punto de vista de otra persona y para ver qué sucede cuando los puntos de vista son mal entendidos o mal interpretados. El caso A presenta una serie de situaciones e interacciones que requieren considerar por qué cada pers...Starting at €8.20
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Knowlton Roberts II (B): Epilogue (Spanish version)
Isabella, Lynn A.; Yemen, GerryCase DARDEN-OB-1287Leadership and People ManagementEsta es una traducción al español de la versión del 26 de octubre de 2011 del caso UVA-OB-1026. Esta e la actualización de segunda parte de la serie de casos de Knowlton Roberts (UVA-OB-0737 y 0738). Este caso proporciona un epílogo a la decisión final del gerente de tomar o no un nuevo trabajo. Su decisión, cómo se la comunica a su jefe y la reacción de su jefe son el meollo del caso B.Starting at €5.74
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Smithfield Foods: Activists and Acquisitions - Teaching Note
Chen, Ming-Jer; Jia, RuoTeaching Note DARDEN-S-0308TN-EStrategyTeaching note for product S-0308Starting at €0.00
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Wingtech Acquires Nexperia: Will the New Company Fly?
Chen, Ming-Jer; Chan, Yi Ping; Whittle, Mary SummersCase DARDEN-S-0329-EStrategyEarly in 2019, Wingtech CEO Xuezheng Zhang faced one of the biggest challenges of his career. China-based Wingtech, which Zhang had founded 13 years earlier, had rapidly grown into one of the world’s top manufacturers of mobile phones and intelligent devices. But Wingtech didn’t manufacture its products’ key component: microchips. Most of the chips it used were purchased from American and European manufacturers. Faced with growing anti-China sent...Starting at €8.20
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Hilton China
Chen, Ming-Jer; Yemen, GerryCase DARDEN-S-0324-EStrategyHow do brands travel? As firms expand globally, they must manage how their products and services are perceived across borders, peoples, and cultures. This can be thorny when what a firm offers has no immediate interpretation by an international audience, like selling ice cream to a nation that consumes little dairy. It can be even worse when a company’s key products are likely to elicit negative reactions in their new market, like McDonald’s hamb...Starting at €8.20
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A Pig in a Poke? Shuanghui’s Acquisition of Smithfield
Chen, Ming-Jer; Chan, Yi Ping; Craddock, JennyCase DARDEN-S-0330-EStrategyThis case stars Long Wan, chairman and CEO of Shuanghui International (Shuanghui), as he works through the postmerger integration of the newly acquired US-based Smithfield Foods (Smithfield). Wan must address many potential hurdles as he sought to integrate two very different companies, on two different continents, separated by a world of cultural and political differences. With its headquarters in rural Virginia and its folksy southern American ...Starting at €8.20
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Managed Document Services at Xerox: Handle with Care
Isabella, Lynn A.; Maiden, Stephen E.Case DARDEN-OB-1321-ELeadership and People ManagementThis public-sourced case offers the experiences of a storied American company to set the stage for an analysis of a company that missed some serious trends in the marketplace and a leader’s change reputation within that context. The situation provides an opportunity to explore how to think about and approach a change that involved numerous complex issues such as new products, different competitors, cultural complacency, and people issues. In that...Starting at €8.20