Search results
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Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
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Embraer: Shaking Up the Aircraft Manufacturing Market
Chen, Ming-Jer; Zimath, Alexandre; Maat, Andrea; Lopes, Fabiano; Reynolds, William; Silva, Nivaldo; Vaughters, Charles; Watt, AaronCase DARDEN-S-0135-EStrategyThe CEO of Embraer, reflects on his company’s dramatic ascent to its position as the world’s leading regional aircraft manufacturer. Since becoming a private company, Embraer had successfully introduced seven commercial aircraft models to the market, including its latest, the 118-seat EMBRAER 195. Now, he is concerned because Embraer does not know what to expect from Bombardier, Boeing, and Airbus regarding their competitive response to his compa...Starting at €8.20
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Williams Controls (A)
Chen, Ming-Jer; Rettig, TonyCase DARDEN-S-0190-EStrategyWilliams Controls CEO, John Easton, has outlined the new strategic plan he wants to put in place to improve the company’s market opportunities and accelerate its growth. The plan involves embarking on an expansive acquisition spree designed to vertically integrate the company’s supply chain and simultaneously expand its product offering beyond the core electronic throttle control (ETC) business. Easton’s plan sounded compelling but complicated an...Starting at €8.20
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The Power of One
Chen, Ming-Jer; Tucker, CharlesTechnical Note DARDEN-S-0204-EStrategyEach of us possesses an inner force that enables us to be optimally effective in all aspects of life. The power of one is much more than an abstraction that animates our actions. It has practical applications for day-to-day life, from school to work, and throughout our personal lives. The power of one provides a way to converse with ourselves, to crystallize what is important, thereby enabling us to make coherent decisions. And because it emanate...Starting at €8.20
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Ambiculture: Seeking the Multicultural Middle
Chen, Ming-Jer; Yemen, GerryCase DARDEN-S-0266-EStrategySeries of scenarios each presenting a situation that asks the student to decide how to proceed.Starting at €8.20
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LEGO Bricks: Fit for the Big Screen
Chen, Ming-Jer; Craddock, JennyCase DARDEN-S-0296-EStrategyFor years Danish toymaker LEGO had turned down multiple attempts from directors and producers to make a LEGO movie. Now the CEO of the Danish toymaker has gotten a movie pitch from Warner Brothers. The entire LEGO brand is at risk if the movie is poorly eStarting at €8.20
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"Why Should I Care?"
Chen, Ming-Jer; Tucker, CharlesCase DARDEN-S-0301-EStrategyA scholar in the area of organizational behavior has just learned that her paper on gender diversity has been accepted by a top management journal. She is looking forward to today’s class because her new paper, which she had assigned as reading for class, could serve as a test run to discovering what kind of response her research would elicit from practical-minded business students. But instead she must make a case for the relevance of research i...Starting at €8.20
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Telefónica I+D
Porta, J.; Gómez, SandalioCase DP-110Leadership and People ManagementEl caso muestra el impacto de un sistema de valoración de puestos de trabajo (método HAY), en las políticas de RR.HH. (Retribución, Desarrollo profesional) y en los empleados de la empresa. Se cuestiona la validez de este enfoque, de valoración de puestos de trabajo, en una empresa puntera en el sector de telecomunicaciones y dedicada a la investigación y desarrollo, actividad donde la motivación de los empleados juega un papel que afecta directa...Starting at €8.20
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Retribución fija y variable: Nuevos enfoques
Gómez, Sandalio; García Fonseca, AnaTechnical Note DPN-45Leadership and People ManagementLa política de retribución transmite mensajes claros a los empleados y a la vez dirige sus comportamientos en la dirección deseada. Su diseño, primero, y su administración después, constituyen una pieza fundamental para desarrollar la estrategia de la empresa y extender los valores de la organización. En esta nota analizamos los aspectos clave que configuran esta política, tanto en lo referente a la parte estructural de la remuneración -en sus di...Starting at €8.20
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Almor, S.A. (A)
Gómez, SandalioCase DPO-255Leadership and People ManagementPlantea el problema de readaptación del personal ante un cambio en las políticas de la empresa.Starting at €8.20