Search results
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Alpha Architect: Is Momentum Losing Steam?
Evans, Richard B.; Sesia, AldoCase DARDEN-F-1977FinanceThe case explores the momentum investment strategy of AlphaArchitect, a boutique asset management firm. The protagonist, Wes Grey the CEO of AlphaArchitect, is preparing a potential client presentation for Lochen Capital, a multi-family office. Lochen has traditionally focused on value-investing and as a result the presentation needs to compare and contrast the two styles. The case introduces students to the simplest of quantitative investing ...Starting at €8.20
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Kola Real: La expansión internacional
Ferré, Miguel; Natividad, GabrielCase PAD-DG-C-406EntrepreneurshipDescribe el caso de la internacionalización de una empresa peruana en varios países de la región, partiendo de unos modestos inicios en Ayacucho (1988). Se puede discutir la similitud o diferencias en la forma de nacer según el contexto de cada país.Starting at €8.20
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China Supply Chain and COVID-19 - Teaching Note
Yang, Dennis; Sesia, AldoTeaching Note DARDEN-GEM-0184TN-EEconomicsTeaching Note for Product GEM-0184Starting at €0.00
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El Caserío: Brand Arquitecture
Lozano V.; Milán B.; Oliver, Xavier; de Toro, Juan ManuelCase M-1189-EMarketingA historical view of the brands acquired by Kraft in Spain, especially El Caserío. The company faces competitors who have established much more coherent brand architectures, with more potential for expansion and profit. The decisions they take for the current brands will define their future.Starting at €8.20
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Mercedes-Swatch
de Toro, Juan Manuel; Oliver, XavierCase M-1018MarketingDe la alianza estratégica entre Mercedes Benz y Swatch nace un proyecto de lanzamiento de un nuevo vehículo utilitario revolucionario de dos plazas. El caso plantea la necesidad de elaborar el briefing del producto para presentarlo en el concurso de agencias de publicidad.Starting at €8.20
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Lo que funciona en comunicación
Oliver, Xavier; de Toro, Juan ManuelTechnical Note MN-305MarketingDescripción de las distintas disciplinas de comunicación publicitaria y su utilización óptima: publicidad, marketing directo, promociones, patrocinios y relaciones públicas.Starting at €8.20
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Cynthia Carroll at Anglo American (A)
Mukunda, Gautam; Mazzanti, Lisa; Sesia, AldoCase HBS-414019-ELeadership and People ManagementIn 2007, Cynthia Carroll, the newly-appointed chief executive of mining giant Anglo American, was considering shutting down mines in South Africa for safety reasons, namely worker fatalities. No company had ever done so before. Carroll felt that operating a company whose goal was anything less than "zero harm" (meaning no fatalities or serious injuries) was unacceptable. As the first woman and non-South African to lead the century-old company, ma...Starting at €8.20
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Cynthia Carroll at Anglo American (B)
Mukunda, Gautam; Mazzanti, Lisa; Sesia, AldoCase HBS-414020-ELeadership and People ManagementIn 2007, Cynthia Carroll, the newly-appointed chief executive of mining giant Anglo American, ordered the temporary shutdown of Anglo American Platinum's Rustenburg, South Africa mines in response to a spate of deaths at the operations. The case lays out Carroll's requirements of what had to be done before the Rustenburg mines could restart operations, including the implementation of a new safety program for tens of thousands of workers that call...Starting at €5.74
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Cynthia Carroll at Anglo American (C)
Mukunda, Gautam; Mazzanti, Lisa; Sesia, AldoCase HBS-414021-ELeadership and People ManagementWhen Cynthia Carroll, chief executive of Anglo American, ordered the shutdown of the company's Rustenburg, South Africa mines in the summer of 2007, it was just the first of many steps the company would take under her leadership to achieve zero harm. The case describes Carroll's approach to stakeholder relationships (i.e., relationships with the government and unions), how the shutdown was used as a platform to change the culture at Anglo America...Starting at €5.74
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Genzyme Center (C)
Toffel, Michael W.; Sesia, AldoCase HBS-610010-EService and Operations ManagementGenzyme Corporation is in the midst of planning its new corporate headquarters, which incorporates many innovative green building features. After learning that the building as planned would likely earn a LEED Silver rating, an intermediate score in the LEED green building rating scheme, the CEO charged the building team with exploring opportunities that would enable the building to earn the highest rating, LEED Platinum. Five additional green bui...Starting at €5.74