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- Case
Kola Real: La expansión internacional
Collection: PAD - Universidad de Piura (Perú)Ref.: PAD-DG-C-406Published: Aug 1, 2003Reviewed: Aug 1, 2003Format: pdfPages: 22Language: Spanish - Case
El Caserío: Brand Arquitecture
Collection: IESE (España)Ref.: M-1189-EPublished: Dec 7, 2005Format: pdfPages: 30Language: English - Case
Mercedes-Swatch
Collection: IESE (España)Ref.: M-1018Published: May 3, 1996Reviewed: Feb 1, 2012Format: pdfPages: 47Language: Spanish - Technical Note
Lo que funciona en comunicación
Collection: IESE (España)Ref.: MN-305Published: Nov 1, 1995Reviewed: Nov 1, 1995Format: pdfPages: 9Language: Spanish - Case
'It Just Works' (Spanish version)
Collection: HBSP (USA)Ref.: HBS-812S02Published: Jan 19, 2011Reviewed: Jul 12, 2005Format: pdfPages: 24Language: Spanish - Case
Hypothesis-Driven Entrepreneurship: The Lean Startup
Collection: HBSP (USA)Ref.: HBS-812095-EPublished: Dec 13, 2011Reviewed: Jul 10, 2013Format: pdfPages: 26Language: English - Technical Note
El activo y la fortaleza de la marca
Collection: IESE (España)Ref.: MN-363Published: Sep 20, 2007Format: pdfPages: 7Language: Spanish - Technical Note
Marketing deportivo: ¿enfocado al mercado o al producto
Collection: IESE (España)Ref.: MN-356Published: Nov 27, 2006Format: pdfPages: 7Language: Spanish - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: pdfPages: 6Language: Spanish - Technical Note
Eficacia de la comunicación publicitaria en televisión: El zapping activo y zapping pasivo
Collection: IESE (España)Ref.: MN-315Published: Dec 1, 1997Reviewed: Dec 1, 1997Format: pdfPages: 9Language: Spanish