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- Case
Kola Real: La expansión internacional
Collection: PAD - Universidad de Piura (Perú)Ref.: PAD-DG-C-406Published: Aug 1, 2003Reviewed: Aug 1, 2003Language: Spanish - Case
The Shubert Organization: The Show Must Go On (condensed)
Collection: IESE (España)Ref.: M-1240-EPublished: Apr 29, 2011Language: English - Case
El Caserío: Brand Arquitecture
Collection: IESE (España)Ref.: M-1189-EPublished: Dec 7, 2005Language: English - Technical Note
Market Segmentation
Collection: IESE (España)Ref.: MN-400-EPublished: Jul 12, 2019Language: English - Case
GoQuickly.com and FileAway: Advertising in the Super Bowl
Collection: IESE (España)Ref.: M-1374-EPublished: Jul 15, 2019Language: English - Case
Mercedes-Swatch
Collection: IESE (España)Ref.: M-1018Published: May 3, 1996Reviewed: Feb 1, 2012Language: Spanish - Technical Note
Lo que funciona en comunicación
Collection: IESE (España)Ref.: MN-305Published: Nov 1, 1995Reviewed: Nov 1, 1995Language: Spanish - Technical Note
El activo y la fortaleza de la marca
Collection: IESE (España)Ref.: MN-363Published: Sep 20, 2007Language: Spanish - Technical Note
Marketing deportivo: ¿enfocado al mercado o al producto
Collection: IESE (España)Ref.: MN-356Published: Nov 27, 2006Language: Spanish - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Language: Spanish